Beyond the Code: Driving Change with Effective Communication
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Michelle de Bruijn
Eneco
Senior Tech Recruiter
Many innovations and change initiatives never make it to implementation. Storytelling skills and the right pitch can change that. Successful changemakers know this. As soon as they take responsibility for an innovation or transformation, creating a pitch is one of the first tasks they tackle. CEOs no longer just expect good execution of strategy. They are looking for convincing pitches with powerful stories and well-founded arguments. Whether it’s for technology, CX, organizational or culture initiatives, successful pitches are based on the same principles and building blocks used by top changemakers in corporations, startups and politics alike. This universal framework for “How to Pitch Innovation like a Changemaker” can be learned in this workshop. As a proven approach, it has enabled numerous future makers to master communicative challenges. Through real-life examples, Linda and Markus will give insights into change management, business storytelling, and compelling pitches to CEOs.
World Congress 2025
Michelle de Bruijn
Eneco
Senior Tech Recruiter
Andi Stryz
FINN
CTO & Co-Founder
Anu Bharadwaj
Atlassian
President
Boris Nemsic
Telecom Industry Leader & Board Member
Tobias Schlottke
OMR
CTO & Co-Founder
Wolfgang Wendt
IBM Germany
General Manager & Technology Leader
Réka Leisztner
Zühlke
Senior Consulting Manager