World Congress 2025

Beyond the Logo: Data-Driven Employer Branding

July 10, 2025 16:50 – 17:20 · 30 min Airstream 2

What this session covers

This panel discussion will explore how companies use data to shape their brand strategy, and balance analytics with creativity. From leveraging platforms like LinkedIn to measuring the impact of content such as blogs and podcasts, the conversation will reveal how data informs decisions and sometimes challenges assumptions about what resonates with talent.

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