Measuring the Wrong Things Faster Than Ever
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Laura Tacho
AWS
Senior Principal Technologist
The session debunks the myth of the 10x engineer and argues that 10x organizations are real β backed by data showing an 11x productivity difference between organizations (vs. only 21% difference between engineers within the same org).
Key themes include:
Why developer productivity is a systems problem, not a people problem
The evolution from DORA metrics to modern DevEx frameworks (SPACE, DX Core 4: Speed, Effectiveness, Quality, Impact)
How to create a continuous improvement flywheel: Assess β Prioritize β Act
Measuring GenAIβs impact on developer productivity
Real-world examples (Pfizer reduced incident resolution time by 33%, increased deployment frequency by 22%)
World Congress 2026 Europe
Laura Tacho
AWS
Senior Principal Technologist
Ellen Jones
DX
Customer Success Leader
Kristjan Ulst
Arrive
Developer Productivity
Mateusz Gren
Atos Austria
Head of Software Development
Peter Hock
Atos
VP Digital Applications
Marcos Placona
DevRel Bridge
Founder