World Congress 2026 Europe
July 9, 2026 · 12:10–12:40
Mainstage
The Signal Layer: What to Build When Anything Can Be Built
Lena Hall
Senior Director Developers and AI at Akamai
World Congress 2026 Europe
On the internet in 2026 it’s hard not to feel like all communities have been replaced with chatbots. Timelines full of AI-generated slop, comment sections that are pure spam, Discord servers with nothing but a welcome bot and tumbleweeds. The old community playbook of scale and automation isn’t just ineffective anymore, it’s actively working against anyone trying to build something real.
But the death of the low-effort internet is actually good news for people willing to show up. High-trust communities aren’t built by bots. They’re built by humans who respond personally, remember repeat contributors, share weird side projects, and stick around even when there’s no conversion funnel attached.
This talk digs into dead internet theory and what it means for community teams, then gets practical: how to run forums that aren’t ghost towns, how to show up consistently across spaces (even ones unrelated to your product), and where AI tools can help without killing the trust you’re trying to build. Examples from building developer communities and hackathon organizations over the past decade.
Communities can still be built, as long as you’re willing to be human in public.
World Congress 2026 Europe
July 9, 2026 · 12:10–12:40
Mainstage
Lena Hall
Senior Director Developers and AI at Akamai
World Congress 2026 Europe
July 10, 2026 · 14:20–14:50
Stage 12
Aram Hakobyan, Nune Isabekyan
World Congress 2026 Europe
July 9, 2026 · 14:50–15:20
Stage 11
Simon Auer
CEO of marqably
World Congress 2026 Europe
July 10, 2026 · 13:00–13:30
Stage 10 - powered by TikTok
May Walter
Co-Founder and CTO of Hud