World Congress 2026 Europe

The integrated AI experience: A New Paradigm in an Agentic World

July 9, 2026 14:10 – 14:40 Β· 30 min Mainstage

What this session covers

When agents start acting on people’s behalf, the customer is no longer the only one you are designing systems for. This panel asks what changes when products are built for agents as much as for humans, and what that means for brands and experience. A look at how the basics of commerce and product shift in an agentic world.

World Congress 2026 Europe

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