World Congress 2026 Europe
July 9, 2026 ยท 14:10โ14:40
Airstream 2
How to Build a Culture of Sustainable High Performance
Bianca Errigo
Bianca Errigo, Founder & CEO at HumanOS
World Congress 2026 Europe
- Discuss this with your agent
- Open in Claude
- Open in ChatGPT
Your People Are The Future Of Your Brand
July 10, 2026
09:40
โ
10:10
ยท
30
min
Stage 4
What this session covers
Trust in brand is declining, with 71% of people saying they trust them less than they did a year ago. In fact, while 90% of executives believe consumers trust their companies, only 30% of consumers actually do.
So, who do people trust? People.
It has never been more evident that your people are the future of your brand. This session explores how brands can leverage the rise of personal branding to promote the people working within them to drive brand and business growth.
Related talks at this congress
World Congress 2026 Europe
July 9, 2026 ยท 10:10โ10:40
Stage 4
You Can't Automate Trust โ The Future of Recruiting is Still Human
Mahmoud Aly
TA Business Partner at Semrush
World Congress 2026 Europe
July 10, 2026 ยท 09:00โ09:30
Stage 4
Decode Your People: Using PCM to Build High-Performance Teams
Chris Redmond
Founder of RedOwl Talent
World Congress 2026 Europe
July 9, 2026 ยท 15:05โ15:10
Airstream 1
Your First Pitch Is to AI: How to Make Your Brand/Product Visible in the Age of Generative Search
Anton Vedeshin, Ph.D.
Founder of Snoika
