How to Build a Culture of Sustainable High Performance
-
Bianca Errigo
HumanOS
Founder and CEO
Your People Are The Future Of Your Brand
July 10, 2026
09:40
โ
10:10
ยท
30
min
Stage 4
What this session covers
Trust in brand is declining, with 71% of people saying they trust them less than they did a year ago. In fact, while 90% of executives believe consumers trust their companies, only 30% of consumers actually do.
So, who do people trust? People.
It has never been more evident that your people are the future of your brand. This session explores how brands can leverage the rise of personal branding to promote the people working within them to drive brand and business growth.
World Congress 2026 Europe
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