Stop Renaming Teams, Start Product Thinking: A PM's Guide to Platform-as-a-Product
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Dominik Schmidle
Giant Swarm
Group Product Manager
Building your own internal developer platform can seem attractive, but it’s a risky proposition. In a platform as a product approach, when you build it, you own it, and now you’re in the business of developing a product instead of your actual business. In this talk, drawing from 10 years of platform engineering case studies of large organizations, Coté will go over seven risks of building your own platform: expansive scopes, underestimating cost, project mindsets, death by customization, skills, security and compliance, resume-driven development. You can learn from the many people who’ve suffered these risks already and, hopefully, avoid them yourself.
World Congress 2026 Europe
Dominik Schmidle
Giant Swarm
Group Product Manager
Marcos Placona
DevRel Bridge
Founder
Cédric Gégout
Canonical
VP of Product
Dana Lawson
Netlify
CTO
Michael "Monty" Widenius
MariaDB
CTO
Sebastian Kister
Volkswagen Group
Chief AI Architect
Ignacio Riesgo
IBM & Red Hat Runtimes
Senior Director, Developer Advocacy
Jawed Sahebjan
IT-Freelancer Forge
Software Engineer and Technical Lead