World Congress 2026 Europe

7 Ways to Fail at Building a Platform

July 9, 2026 10:10 – 10:40 · 30 min Stage 12

What this session covers

Building your own internal developer platform can seem attractive, but it’s a risky proposition. In a platform as a product approach, when you build it, you own it, and now you’re in the business of developing a product instead of your actual business. In this talk, drawing from 10 years of platform engineering case studies of large organizations, Coté will go over seven risks of building your own platform: expansive scopes, underestimating cost, project mindsets, death by customization, skills, security and compliance, resume-driven development. You can learn from the many people who’ve suffered these risks already and, hopefully, avoid them yourself.

World Congress 2026 Europe

Related talks

Open session

Stop Renaming Teams, Start Product Thinking: A PM's Guide to Platform-as-a-Product

  • Dominik Schmidle

    Giant Swarm

    Group Product Manager

Open session

Why Developers Abandon Your Product in the First 10 Minutes (And How to Stop It)

  • Marcos Placona

    DevRel Bridge

    Founder

Open session

Building on Open Source: The New Product Playbook

  • Cédric Gégout

    Canonical

    VP of Product

  • Dana Lawson

    Netlify

    CTO

  • Michael "Monty" Widenius

    MariaDB

    CTO

  • Sebastian Kister

    Volkswagen Group

    Chief AI Architect

  • Ignacio Riesgo

    IBM & Red Hat Runtimes

    Senior Director, Developer Advocacy

Open session

Why Great Developers Stay Poor

  • Jawed Sahebjan

    IT-Freelancer Forge

    Software Engineer and Technical Lead

All sessions at this congress