Web Specialist

The Web Specialist position is responsible for developing and managing the overall web content strategy for the university website in support of university operations. The Web Specialist will write content and be responsible for planning, developing, measuring, and improving the effectiveness of the university website with the overall goal of driving and increasing traffic. This position also oversees the development, implementation, and ongoing management of the university¿s digital forms, ensuring functionality, accessibility, data integrity, and alignment with institutional processes. This position is a 100% full-time on-campus position based in Americus, Georgia Responsibilities

Maintains and updates the university website. (65%)

Develop and oversee the overall content strategy.

Assess and improve current web content, including search engine optimization.

Monitor and update web content on a regular basis with fresh text, imagery, and video.

Generate new and interactive content for programs, departments, and divisions.

Develop new styles and modules for accessibility.

Problem solve web-related issues.

Build and manage web forms for departments across campus. (25%)

Collaborate with campus partners to gather requirements, streamline workflows, recommend solutions

Ensure accessibility, mobile responsiveness, and ADA compliance across all forms

Integrate forms with appropriate systems to support data collection and reporting

Maintain and update existing forms for accuracy, functionality, and improved user experience

Monitor form performance and troubleshoot issues to ensure reliability and data integrity

Provide training to departments on best practices for form usage and submission processes

Performs a variety of related duties. (10%)

Completes special projects as assigned.

Serve on website-related committees.

Train student web developer intern (when applicable)., The University System of Georgia is comprised of our 25 institutions of higher education and learning as well as the System Office. Our USG Statement of Core Values are Integrity, Excellence, Accountability, and Respect. These values serve as the foundation for all that we do as an organization, and each USG community member is responsible for demonstrating and upholding these standards. More details on the USG Statement of Core Values and Code of Conduct are available in USG Board Policy 8.2.18.1.2 and can be found on-line at https://www.usg.edu/policymanual/section8/C224/#p8.2.18_personnel_conduct . Additionally, USG supports Freedom of Expression as stated in Board Policy 6.5 Freedom of Expression and Academic Freedom found on-line at https://www.usg.edu/policymanual/section6/C2653 . Conditions of Employment

Offers of employment are contingent upon completion of a background investigation including a criminal background check demonstrating eligibility for employment with Georgia Southwestern State University, as determined by Georgia Southwestern State University in its sole discretion, confirmation of the credentials and employment history reflected in application materials and, if applicable, a satisfactory credit check and drug screen. Equal Employment Opportunity

Georgia Southwestern State University is an equal opportunity employer. As such, the University takes affirmative action to preclude discrimination in recruiting, transferring, training and terminating of employees because of race, color, creed, age, sex, national origin, veterans status, disability or any other reason in accordance with applicable state and federal statutes, executive orders and other regulations which prohibit discriminatory employment practices. Other Information

SUPERVISORY CONTROLS

The Director of Marketing and Communications assigns work in terms of very general instructions. The supervisor spot-checks completed work for compliance with procedures, accuracy, and the nature and propriety of the final results.

GUIDELINES

Guidelines include Americans with Disabilities Act requirements, the university style guide, and other university policies and procedures. These guidelines require judgment, selection, and interpretation in application.

COMPLEXITY/SCOPE OF WORK

The work consists of varied web management duties. Unique user requests and needs contribute to the complexity of the position.

The purpose of this position is to manage the university website. Successful performance results in the efficient delivery of information to users.

Tight deadlines contribute to the complexity of position.

Evening and weekend work is sometimes required to address urgent needs related to web communications.

CONTACTS

Contacts are typically with co-workers, student workers/interns, other university employees, faculty, staff, students, vendors, contractors, and members of the general public.

Contacts are typically to give or exchange information, resolve problems, motivate or influence persons, and provide services.

Baccalaureate degree in a course of study related to the field required (Communications, public relations, marketing, journalism, digital media, information technology, English, etc.).

More than three years of related experience required in web content strategy or creating/writing content for digital media.

Experience with content management systems, search engine optimization best practices, and analytics. Required Documents to Attach

Resume Cover Letter Knowledge, Skills, & Abilities

Knowledge of web management principles and practices.

Knowledge of content strategy methods and analytics.

Knowledge of writing engaging content for the web.

Knowledge of university and departmental policies and procedures.

Skill in oral and written communication.

Skill in grammar, editing, and proofreading with meticulous attention to detail.

Skill in interpersonal relations and ability to work effectively with diverse population.

Skill in prioritizing, organizing work, and following through.

Skill in multitasking, time management, and working at a fast pace.

Skill in the management of files and records.