• Support in conducting analysis, such as causal analysis,to measure the impact of marketing initiatives on sign ups and overall performance.
• Support in designing and executing tests, such as geo lift tests, to evaluate campaign effectiveness in specific geographic regions.
• Supporting in utilising media mix modelling to optimise budget allocation across various marketing channels.
• Supporting in applying econometric techniques to analyse the relationship between marketing activities and key performance indicators (KPIs).

• Knowledge of measurement and data science concepts, such as: *

• Causal analysis
• Geo lift tests
• Media Mix Modelling (MMM)
• Econometrics

• Experience in programming languages such as: *

• R for statistical analysis and data visualisation
• Python for data manipulation and machine learning
• SQL for querying and managing relational databases

LI-IM1