Data Scientist - Marketing Mix Modeling & Visualization

• Develop and maintain Marketing Mix Models using statistical and machine learning techniques in R and Python.
• Analyze marketing, media, and business data to quantify the impact of different marketing activities on key business KPIs (e.g., sales, leads, ROI).
• Collaborate with stakeholders to define modeling goals, interpret results, and translate them into actionable insights.
• Build and maintain dynamic, user-friendly dashboards using Tableau and Power BI to visualize key metrics and insights.
• Conduct ad-hoc analyses to support business strategy and marketing planning.
• Help ensure data quality and consistency across projects.

We are seeking a highly motivated Data Scientist to join our Analytics team, with a focus on Marketing Mix Modeling (MMM) and data visualization. This is an exciting opportunity for a fresh graduate or early-career professional who is passionate about combining data science with marketing effectiveness to drive impactful business decisions., * Bachelor’s or Master’s degree in Statistics, Data Science, Economics, Computer Science, Engineering, or a related quantitative field.

• 1-3 years of experience in data analysis or data science
• Proficiency in R and Python for data manipulation, modeling, and visualization.
• Familiarity with Marketing Mix Modeling or a strong interest and ability to learn quickly.
• Experience creating data visualizations and dashboards in Tableau and Power BI.
• Solid understanding of statistical techniques such as regression, time-series analysis, and optimization.
• Strong communication skills with the ability to explain technical concepts to non-technical audiences.
• Detail-oriented, curious, and proactive in problem-solving.
• Exposure to media data (e.g., TV, digital, OOH) and marketing KPIs.
• Experience with marketing analytics platforms or MMM tools.
• Understanding of adstock and saturation modeling.

Omnicom Media Group MENA (OMG MENA) is a leading global provider of advertising and marketing communications services, renowned for its innovative solutions and expertise across various industries. OMG CORE operates under PHD Media Lebanon SAL providing specialized services in digital planning, performance marketing, data analysis, and more. We support our partner agencies-PHD, OMD, and H&S-across multiple markets, including the European region and the GCC, delivering tailored solutions to meet diverse client needs.