Social Media Specialist

The Social Media Specialist is responsible for developing, creating, and executing engaging social media content and paid advertising campaigns that build brand awareness, support recruiting, and connect with audiences across platforms. This role brings a creative, authentic voice to Janicki’s online presence while using data-driven paid social strategies to grow reach and engagement. The ideal candidate combines a fun, engaging personality with hands-on expertise in paid social advertising to help tell Janicki’s story to current and future employees, customers, and the broader aerospace and manufacturing community. This role also supports broader content production and marketing initiatives across the department., The following essential job functions are performed as the Social Media Specialist:

• Develop, create, and publish engaging content across social media platforms (LinkedIn, Instagram, Facebook, X, TikTok, YouTube)

• Plan, launch, and manage paid social advertising campaigns to support recruiting, brand awareness, and employer branding goals

• Shoot and edit photo and video content, including short-form video for social channels, using camera equipment (not phone-only), and coordinate additional photography and videography support at company events, facilities, and employee spotlights when needed to build a library of authentic content

• Manage paid social media budgets and optimize campaigns based on performance data, audience targeting, and return on ad spend

• Maintain and grow a consistent, on-brand voice and visual identity across all social channels

• Monitor social channels daily and engage with followers, candidates, and community members in a timely and authentic manner

• Partner with Marketing, Communications, and Talent Acquisition teams to align social content with recruiting campaigns, product milestones, and company news

• Track and report on social media and paid advertising performance metrics, translating data into actionable recommendations

• Stay current on platform algorithm changes, paid advertising tools, and emerging social media trends

• Ability to step in and support other marketing initiatives as needed, beyond core social media responsibilities, including employer branding and recruitment initiatives

• Ensure all social media content complies with ITAR, export control, and company communications guidelines

• Monitor and help manage online reputation, including responding to comments and escalating issues as needed

• Ability to work flexible hours to support content timing, campaign launches, and occasional evening or weekend events

• Demonstrate the ability to work individually and collaboratively with cross-functional teams

• Manage multiple tasks and deadlines effectively while maintaining punctual and regular attendance

• Perform other duties as assigned, * Bachelor’s degree in Marketing, Communications, or related field required

• 2+ years of experience managing social media accounts for a brand or organization

• Hands-on experience planning, launching, and optimizing paid social advertising campaigns (Meta Ads Manager, LinkedIn Campaign Manager, or similar platforms)

• Demonstrated ability to translate campaign data into actionable insights and improved performance

• Strong portfolio of organic and paid social content showcasing creativity and brand voice

• Proficiency with social media management and scheduling tools (e.g., Hootsuite, Sprout Social, Later)

• Working knowledge of analytics tools (Meta Business Suite, Google Analytics, native platform insights)

• Excellent writing, editing, and visual storytelling skills

• Proficiency with a DSLR or mirrorless camera and video editing software (Adobe Premiere Pro, DaVinci Resolve, Final Cut Pro, or similar)

• A fun, authentic, and engaging personality with the creativity to bring Janicki’s brand to life online

• Comfortable working in a fast-paced environment with shifting priorities and tight deadlines

• Experience in manufacturing, aerospace, defense, or technical industries preferred

• Minimum requirement for all positions is a high school diploma or GED
• Must have effective verbal and written communication skills in the English language
• Due to our ITAR and EAR regulations, applicants must be a US Citizen or of Legal Permanent Resident Status as defined by 8 U.S.C. 1324b (a) (3)

Pulled from the full job description

• Tuition reimbursement
• AD&D insurance
• Health insurance
• 401(k) matching
• Paid time off
• Vision insurance
• Health savings account, Wage range for this role is between $83,000 - $95,000, plus benefits and eligibility for a discretionary bonus. Employees can also receive additional pay for off-shifts, offsite work, or access assignments. The range provided is Janicki’s estimate of base compensation for this role. Actual pay offered will be based on job-related and nondiscriminatory factors such as experience, location, education, training, skills, and abilities., * Medical, Dental, and Vision insurance with employer contribution
• Disability insurance and Life/AD&D insurance
• HSA with employer contribution and FSA options
• 401(k) with employer matching
• Paid time off and paid holidays (including two floating holidays)
• Education reimbursement program

Not sure that you’ll be the perfect fit for this role? You should still apply! We’ll review your application for other opportunities. We are always on the lookout for talented people!

At Janicki Industries, we turn complex ideas into real-world solutions through advanced engineering and manufacturing. Our teams design and build innovative structures, tooling, and systems that support industries including aerospace, space, defense, marine, and architecture.

Across every role, from engineers and technicians to operations and support teams, our people help solve challenging problems, push the limits of design and manufacturing, and create solutions that make a lasting impact., As a federal government contractor and a recipient of federal funding, Janicki is required to abide by federal drug testing requirements (including preemployment drug testing for cannabis). Additionally, because of Janicki’s work on aerospace products and the high volume of safety sensitive positions, Janicki takes the safety of its employees very seriously and requires that employees pass a preemployment drug test prior to starting employment.