Principal Adoption Digital Strategist - AI Transformation

Adobe Customer Solutions is seeking a Principal Adoption Digital Strategist with deep expertise in transformation, operating model design, and enterprise change management to lead adoption and value realization for Adobe’s most complex, high-impact customer programs.

This role is designed for a senior adoption leader with AI gravitas and deep passion-someone who can confidently advise executives on how AI reshapes operating models, decision-making, governance, and workforce capabilities, not just how tools are deployed. The Principal Adoption Digital Strategist operates as a trusted advisor to C-suite and senior leadership, shaping adoption strategy across multi-year, multi-workstream transformations.

The ideal candidate combines strategic depth with delivery credibility and is comfortable navigating ambiguity, scale, and complexity especially for AI programs.

What You’ll Do

Lead Enterprise Adoption Strategy

Own and shape end-to-end adoption strategies for large-scale, AI-enabled transformation programs

Apply advanced change management expertise (Prosci ADKAR) to complex organizational, cultural, and capability shifts driven by marketing tech stack

Translate AI strategy into clear adoption roadmaps spanning operating model, governance, roles, and behaviors

Advise on AI Operating Models

Lead future-state operating model design for organizations adopting AI at scale

Define decision rights, governance structures, accountability models, and cross-functional ways of working enabled

Guide leaders through the organizational trade-offs required to move from experimentation to enterprise AI adoption

Drive Complex Program Adoption

Lead adoption across multi-workstream, multi-geography, and multi-year programs

Anticipate and manage adoption risks across interdependent teams, platforms, and business units

Partner with program leadership to integrate operating models and change strategy into overall program governance

Executive Leadership

Serve as an advisor to senior executives across Marketing, Digital, IT, Data, Operations, and HR

Lead executive visioning sessions focused on AI strategy, adoption readiness, and organizational implications

Communicate complex AI and organizational concepts with clarity, confidence, and executive presence

Measure Value & Institutionalize Change

Define adoption and value metrics tied to AI usage, behavior change, and business outcomes

Establish feedback loops and governance mechanisms to sustain AI adoption over time

Ensure AI adoption is responsible, scalable, and embedded into day-to-day operations

10+ years of experience in adoption, change management, operating model design, or digital transformation roles within consulting or enterprise environments

Active Prosci ADKAR certification (or equivalent enterprise change methodology)

Demonstrated experience leading enterprise-scale transformation programs

Deep expertise in operating model design and organizational change

Proven ability to lead complex, ambiguous programs with multiple collaborators and workstreams

Exceptional executive communication and storytelling skills, including executive-ready presentations

Strong strategic, analytical, and systems-thinking capabilities

Bachelor’s degree required

Willingness to travel to client sites as needed

Our compensation reflects the cost of labor across several U.S. geographic markets, and we pay differently based on those defined markets. The U.S. pay range for this position is $165,100 – $306,300 annually. Pay within this range varies by work location and may also depend on job-related knowledge, skills, and experience. Your recruiter can share more about the specific salary range for the job location during the hiring process.

In California, the pay range for this position is $211,500 - $306,300 In New York, the pay range for this position is $211,500 - $306,300

At Adobe, for sales roles starting salaries are expressed as total target compensation (TTC = base + commission), and short-term incentives are in the form of sales commission plans. Non-sales roles starting salaries are expressed as base salary and short-term incentives are in the form of the Annual Incentive Plan (AIP).

In addition, certain roles may be eligible for long-term incentives in the form of a new hire equity award.

Adobe empowers everyone to create through innovative platforms and tools that unleash creativity, productivity and personalized customer experiences. Adobe’s industry-leading offerings including Adobe Acrobat Studio, Adobe Express, Adobe Firefly, Creative Cloud, Adobe Experience Platform, Adobe Experience Manager, and GenStudio enable people and businesses to turn ideas into impact, powered by AI and driven by human ingenuity.

Our 30,000+ employees worldwide are creating the future and raising the bar as we drive the next decade of growth. We’re on a mission to hire the very best and believe in creating a company culture where all employees are empowered to make an impact. At Adobe, we believe that great ideas can come from anywhere in the organization. The next big idea could be yours.

Let’s Adobe together

At Adobe, we believe in creating a company culture where all employees are empowered to make an impact. Learn more about Adobe life, including our values and culture, focus on people, purpose and community, Adobe for All, comprehensive benefits programs, the stories we tell, the customers we serve, and how you can help us advance our mission of empowering everyone to create., At Adobe, we empower employees to innovate with AI - and we look for candidates eager to do the same. As part of the hiring experience, we provide clear guidance on where AI is encouraged during the process and where it’s restricted during live interviews. See how we think about AI in the hiring experience.