Website Experience & Growth Manager

We are seeking a hands-on Website Experience and Growth Manager to own and optimize our company’s web presence end-to-end. This role is responsible for ensuring our website delivers an exceptional user experience, drives qualified lead generation, engages prospective partners, and is fully optimized for modern search - including both traditional SEO and Answer Engine Optimization (AEO) across AI-powered search platforms.

You will serve as the central owner of the website, bridging executive leadership and marketing to continuously improve performance, visibility, and conversion.

Success Metrics

• Growth in qualified inbound leads from the website
• Growth in engagement of prospective partners
• Improved organic traffic (SEO + AI search visibility)
• Increased conversion rates of high-quality leads on key pages
• Improved engagement metrics (bounce rate, time on site, etc.)
• Faster site performance and strong technical health, 1. Website Ownership & Strategy
• Own the overall strategy, performance, structure, and effectiveness of the company website
• Define and execute a roadmap to improve engagement, conversion rates, and lead generation
• Ensure alignment with brand, messaging, and go-to-market strategy

1. User Experience (UX) & Conversion Optimization * Continuously improve site navigation, layout, and user journeys * Optimize key pages and conversion paths (forms, demos, CTAs) * Run A/B tests and experiments to improve conversion rates * Ensure mobile responsiveness, accessibility, and page performance * Scale global web experiences with localization in select geographies

2. Content & Information Architecture * Partner with executive leadership and marketing to plan and publish web content * Own site structure, page hierarchy, and internal linking strategy * Ensure content is clear, compelling, and aligned to buyer intent * Maintain consistency across pages, messaging, and calls to action

3. SEO & Answer Engine Optimization (AEO) * Develop and execute SEO strategy (technical, on-page, and content) * Optimize content for AI-driven search experiences (AI Overviews, Gemini, ChatGPT, Copilot, Perplexity, and Claude) * Structure content for answerability (FAQs, schema markup, structured data) * Conduct keyword and intent research to guide content creation * Monitor rankings, traffic, and search visibility

4. Technical Website Management * Oversee CMS (e.g., WordPress, Webflow, etc.) and ensure content can be easily managed * Manage site performance, uptime, and page speed optimization * Coordinate with developers for enhancements, integrations, and fixes * Maintain SEO technical health (crawlability, indexing, structured data, etc.) * Ensure proper tracking (Google Analytics, Tag Manager, etc.)

5. Analytics & Performance Tracking * Define and track KPIs (traffic, engagement, conversion rates, leads) * Build dashboards and regularly report on website performance * Use data to inform optimization decisions and roadmap priorities

6. Cross-Functional Collaboration * Work closely with executive leadership, marketing, sales, and development teams * Translate business goals into website improvements * Manage external vendors or agencies as needed

Do you have experience in Web development?, Required

• 5+ years managing or optimizing websites in a B2B or SaaS environment
• Strong understanding of AEO and SEO (technical + content)
• Experience with AEO / AI search optimization strategies
• Experience with CMS platforms (WordPress, Webflow, etc.)
• Working knowledge of HTML, CSS, and basic JavaScript (not necessarily a developer)
• Experience with analytics tools (Google Analytics, Search Console, etc.)
• Proven ability to improve conversion rates and drive lead generation

Preferred

• Familiarity with schema markup and structured data
• Experience with A/B testing tools (Optimizely, VWO, etc.)
• Background in growth marketing or demand generation
• Experience working cross-functionally in mid-sized companies