Principal Designer, Brand & Design Systems

As our Principal Designer, you’ll be the driving force behind Edmentum’s Design System and Brand Guidelines, shaping how millions of educators and students experience our brand. Partnering closely with the Creative Director, you’ll build and govern the systems that keep our visual identity consistent, scalable, and accessible across every touchpoint, while staying hands-on with the craft you love: design systems, motion graphics, web design, and brand storytelling. You’ll play a central role in our brand refresh and modernization efforts, and your work will connect Marketing, Product, and Development around one unified creative vision.

In this role you will:

• Lead the development, governance, and evolution of Edmentum’s design systems and Figma component libraries
• Shape and maintain the brand guidelines and visual identity that define how Edmentum shows up in the world
• Design scalable, accessible web experiences, templates, and UI solutions
• Create standout marketing assets across digital, social, email, web, presentations, events, and print
• Partner across Product, Development, Marketing, and content teams to bring one consistent brand to life everywhere
• Bring stories to motion through animation, motion graphics, and video
• Champion smarter workflows, stronger documentation, and AI-enhanced design practices

• You have a bachelor’s degree in graphic design, visual communications, or a related field, or equivalent experience
• You have 10 or more years of experience spanning graphic design, brand design, creative marketing, design systems, and UX/UI design
• You are a Figma power user with deep expertise in libraries, components, variables, FigJam, and Buzz
• You have built and governed enterprise design systems
• You have a strong command of Atomic Design, responsive design, web design, and user experience principles
• You are an expert in typography, layout, and visual storytelling
• You are proficient across Adobe Creative Cloud, including Illustrator, Photoshop, InDesign, After Effects, and Premiere Pro
• You bring motion graphics and animation experience to your work
• You have designed presentations and sales enablement materials that land
• You collaborate seamlessly with software development and product teams
• You embrace AI-powered design workflows to work smarter
• You are willing to take on evolving responsibilities based on business needs

Flextime, Health insurance, 401(k) matching, Vision insurance, Dental insurance, Paid holidays Flextime Remote in Minneapolis, MN

Edmentum is a dynamic educator and student-focused company dedicated to tech-enabled learning solutions. Our goal is to ensure that all students have access to flexible learning environments and educators have the tools they need to support their students. We are on a mission to create innovative, proven learning technology, partnering with educators to ignite student potential. We are a Remote First organization with a strong commitment to excellence, innovation, and customer satisfaction., At Edmentum, we are committed to pay transparency. The salary range provided reflects market research, the responsibilities of the role, and alignment with our compensation principles. Actual compensation will be determined based on multiple factors, including, but not limited to, relevant experience and skill sets. All compensation decisions are individualized and based on the specific circumstances of each candidate. We also offer a comprehensive benefits package to support your overall well-being and work-life balance. This includes medical, dental, and vision insurance with various plan options, a 401(k) retirement plan with company matching, and a flexible Time Away Program along with 10 paid holidays, 2 floating holidays, 1 wellness day, and a winter office closure at the end of December. Additionally, we provide resources to promote wellness, ensuring you have the support you need both professionally and personally. Our goal is to provide a benefits package that helps you thrive in all aspects of life.

Edmentum is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, national origin, ancestry, sex, age, disability, status as a disabled, recently separated, Armed Forces service medal or other protected veteran (“covered veteran”), marital status, status regarding public assistance, sexual orientation or any other characteristic protected by applicable federal, state or local laws.

We are dedicated to meeting the needs of individuals with disabilities and to creating an environment that supports our employees’ physical and mental health. If you are a qualified individual with a disability or a covered veteran and need a reasonable accommodation to complete any part of the application process, please contact recruiting@edmentum.com.

As part of our hiring process, we may use AI-powered tools to support our HR team in reviewing, screening, and managing applications. These tools aim to improve efficiency, consistency, and fairness, but final decisions are made by our people. Applicants’ personal information (e.g., resume, cover letter, qualifications, and application responses) may be processed by third-party AI tools for tasks like resume parsing, skills matching, candidate ranking, and interview scheduling.