CRM & Email Specialist FTC

You will play a key role in delivering targeted, data-driven customer communications that enhance engagement, strengthen customer relationships, and maximise retention. Working closely with the wider marketing team, you will plan, build, and optimise multi-channel CRM campaigns and automated customer journeys, ensuring every communication is relevant, timely, and aligned with broader marketing activity. Using performance insights and best practice, you will continually refine campaigns to improve customer experience, increase campaign effectiveness, and support the achievement of commercial objectives.

Please note this role is a Fixed Term Contract

You will be responsible for

• Planning, building, and executing email marketing campaigns and automated customer journeys, ensuring accurate audience segmentation, suppression, and personalisation.
• Monitoring campaign performance, analyse key metrics, and provide actionable insights and recommendations to optimise engagement, retention, and customer value.
• Managing the CRM campaign calendar, coordinating with marketing and channel teams to ensure consistent messaging and avoid communication conflicts across customer touchpoints.
• Carrying out quality assurance checks on campaigns, templates, and customer journeys before launch, maintaining high standards of accuracy, compliance, and brand consistency.
• Maintaining best practices for CRM operations by overseeing deliverability, consent management, data hygiene, testing programmes, and continuous optimisation of campaign performance.

You’ll have 2-3 years’ experience in CRM, email marketing, lifecycle marketing, or marketing automation, with hands-on experience building, deploying, and optimising email campaigns and automated customer journeys. You’ll be proficient in platforms such as Iterable, Braze, Salesforce Marketing Cloud, Adobe Campaign, HubSpot, or Marketo, and have a strong understanding of audience segmentation, personalisation, suppression strategies, consent management, deliverability, and email marketing best practices.

You’ll be an organised, analytical, and detail-oriented professional who can manage multiple priorities while delivering high-quality work. Confident analysing campaign performance, managing A/B testing, and turning insights into optimisation opportunities, you’ll also be an effective communicator who collaborates well with stakeholders across the business and is passionate about improving customer engagement, retention, and the overall customer experience.

We think the strongest teams are built on diversity and inclusivity. Contrasting opinions, varied skills and strong characters bring out the best in us all. And we cannot wait for you to join.

Pulled from the full job description

• Free or subsidised travel
• Employee discount
• Employee assistance programme
• Company pension, Now about what we can give you. You’ll be able to access some fantastic benefits such as:
• Life assurance cover
• Contributory company pension scheme
• Holiday Purchase Scheme
• Free ferry travel for up to 4 guests between Dover and Calais / Newcastle and Amsterdam with no limit on trips
• Full employee assistance programme including:
• Proactive financial, emotional, mental, and physical health care support including face to face counselling, fast 24/7 access to a GP, a second medical opinion and legal support for colleagues and their family.
• Huge range of retail discounts from high street and online retailers
• Cashback on health care including dental, optical, physiotherapy, prescriptions, specialist consultations and much more.
• Access to myStrength, our Wellbeing platform, which has plenty of content to support and improve your mental wellness needs.
• Access to mental health first aid and opportunity to join support webinars with a focus on all areas of positive wellbeing.

While you’re with us, we want you to develop. At DFDS, we believe that development happens first and foremost through activities in the workplace. We will also offer training courses that can support you in your role, if needed.