E-Commerce Analyst - London

Are you passionate about turning data into meaningful insight that drives real commercial impact? We’re looking for an ambitious E-commerce Analyst to join a fast-paced, collaborative team where your work will directly shape digital performance and customer experience.

In this role, you’ll sit at the heart of our E-commerce function, owning and analysing website and app performance to unlock growth opportunities. From tracking daily conversion and revenue trends to delivering deep-dive performance insights, you’ll play a critical role in helping the business understand what drives success and where to go next.

What makes this role exciting? You won’t just report on performance, you’ll influence it. You’ll lead insights in weekly trading forums, collaborate with teams across Marketing, Product and CRM, and contribute to the launch of new features, campaigns and A/B tests. Whether it’s uncovering hidden customer behaviours, improving conversion journeys, or calculating the true impact of campaigns, your analysis will directly shape decision-making at a senior level.

You’ll also have the opportunity to refine and advance our testing capability by supporting sophisticated A/B experimentation, analysing long-term performance trends and helping embed a genuinely data-driven culture. This is a role where curiosity, creativity and analytical thinking are rewarded, and where your work can tangibly improve the customer experience.

Deep knowledge of web analytics platforms (e.g. Adobe Analytics) Ability to confidently use web analytics tools to interpret end-to-end customer journeys, monitor KPIs, deep-dive into performance fluctuations and surface actionable insights that drive commercial performance.

• Experience supporting a trading-focused commercial team Proven experience working within an e-commerce or trading environment, translating performance data into clear insights that drive revenue, conversion, and influence testing ideation.

• Advanced knowledge of A/B testing and optimisation Strong understanding of experimentation methodologies, including test set up, statistical significance, and incrementality, with the ability to evaluate and improve site performance.

• Experience with BI and data visualisation tools (e.g. Power BI) Skilled in building and interpreting dashboards to communicate performance trends, ensuring stakeholders have clear, accurate, and actionable reporting.

• Intermediate SQL skills Comfortable querying large datasets to extract, manipulate, and analyse data, supporting deeper insight generation beyond standard reporting tools.