EU MS B2B Marketing Manager - Information Display & Technology Europe

We are looking for an experienced B2B marketing professional to drive strategic marketing initiatives across Europe, supporting our Information Display and Information Technology businesses. This role combines marketing strategy, demand generation, account-based marketing, partner engagement, customer marketing, and sales enablement. Working closely with sales teams, European subsidiaries, HQ, product managers, and partners, you will develop and execute programs that increase market visibility, strengthen customer relationships, generate pipeline, and support business growth. This position is ideal for a commercially minded marketer.

Key roles and responsibilities

• Lead integrated 360° marketing campaigns across digital, events, partner marketing, ABM, content, email, and social channels.
• Own demand generation and lead generation programs, driving measurable contribution to pipeline and revenue.
• Manage and optimize the customer journey from Contact MQL SQL Opportunity in close collaboration with Sales and BDM teams.
• Develop and execute pan-European customer events, roadshows, partner events, sponsorships, and executive engagement programs, ensuring strong brand visibility, customer engagement, and lead generation impact.
• Develop and execute strategic Account-Based Marketing (ABM) initiatives across Europe.
• Create customer engagement programs, partner marketing initiatives, and sales enablement materials to support growth and cross-selling opportunities.
• Monitor campaign performance, ROI, funnel conversion, lead quality, and marketing-influenced pipeline.
• Collaborate with HQ, subsidiaries, product teams, agencies, and strategic partners to ensure impactful execution across markets.
• Manage marketing budgets, agency relationships, and investment plans, ensuring ROI measurement and alignment with business objectives.

• 6 to 8 years of B2B marketing experience.
• Experience managing multi-country or pan-European marketing programs.
• Strong knowledge of demand generation, lead nurturing, funnel management, and sales enablement.
• Experience working closely with sales teams and driving pipeline growth.
• Background in technology, IT, SaaS, enterprise solutions, consulting, or related industries.
• Experience with CRM and marketing automation platforms (Salesforce, Dynamics, Eloqua, HubSpot, or similar).
• Strong stakeholder management, strategic thinking, and communication skills.
• Experience managing marketing budgets, agencies, and external vendors.
• Experience using AI tools to improve marketing effectiveness, content development, reporting, and campaign execution.
• Strategic thinker with a strong commercial mindset.
• Data-driven and results-oriented.
• Strong storyteller and communicator.
• Comfortable working in a multicultural, fast-paced European environment.
• Demonstrated leadership potential and ambition to grow into a senior marketing leadership role.
• Fluent English; additional European languages are a plus.

Step into the innovative world of LG Electronics. As a global leader in technology, LG Electronics is dedicated to creating innovative solutions for a better life. Our brand promise, ‘Life’s Good’, embodies our commitment to ensuring a happier, better life for all.

With a rich history spanning over six decades and a global presence of more than 100 subsidiaries, we operate on a truly global scale. Since our establishment in 1958, our dedication to enhancing lives worldwide through innovative products has remained unwavering. Our business domains include Home Appliance & Air Solution, Home Entertainment, Vehicle Components Solutions, and Business Solutions. Our management philosophy, ““Jeong-do Management,”” embodies our commitment to high ethical standards and transparent operations. Grounded in the principles of ‘Customer-Value Creation’ and ‘People-Oriented Management’, these values shape our corporate culture, fostering creativity, diversity, and integrity. At LG, we believe in the power of collective wisdom, fostering a collaborative work environment.

Join us and become a part of a company that is not just about creating solutions for a better life, because at LG, Life’s Good.