Digital Analytics Senior Analyst

• Build, optimize and maintain our digital platforms’ web analytics data and reporting.

• Deliver weekly reporting and insights to leadership.

• Conduct deep dives and analysis on trends and recommend optimizations to improve website performance.

• Partner with our Paid Digital, Email/Direct Mail, and Analytics teams to provide insights that help improve our marketing initiatives, campaigns and customer journeys.

• Optimize Adobe Analytics implementations across our websites and platforms to ensure data is accurately captured and reported., At BHG Financial, we work hard and aren’t afraid to take risks. Since the beginning, our core values of PMA (positive mental attitude), team player, and loyalty have been the driving force behind every interaction we have between each other and our customers. We have a healthy respect for the daily grind, yet we value work/life balance. We believe that all employees should have the opportunity to lead and that good ideas can come from anyone. From the top down, our leaders are actively involved not only in strategic oversight and running the business, but also in the well-being and growth of all employees. We consider people our #1 asset, and help employees realize their full potential, set and exceed their goals, and explore new opportunities for personal and professional development. Why You Should Join BHG Financial We strive to offer amenities, opportunities, events, and programming that support the interests of our teams, while furthering the culture that makes us Great Place to Work® certified. Some of the benefits you can expect when you join BHG Financial include: *Medical/Rx/Dental/Vision coverage for employees and their eligible family members *Competitive PTO and vacation policies *1 Friday off each month for Wellness Weekends *Company 401(k) plan with employer contributions after one year *Company-sponsored training and certification opportunities *Quarterly award ceremonies where top achievers are celebrated and receive additional bonuses *Ongoing volunteer opportunities to give back to the community through our BHG Cares program If you’re ready for a career where you can exercise your passions, be surrounded by co-workers who are relentlessly committed to service, and have a team-player mindset, apply today! BHG Financial is committed to equal treatment and opportunity in all aspects of recruitment, selection, and employment without regard to gender, race, religion, national origin, ethnicity, disability, gender identity/expression, sexual orientation, veteran or military status, or any other category protected under the law. BHG Financial is an equal opportunity employer; committed to a community of inclusion, and an environment free from discrimination, harassment, and retaliation., Lead digital measurement analytics for servicing platforms: design/validate data collection, build reporting and feature measurement, collaborate with stakeholders, mentor team members, and drive analytics roadmap and actionable insights.

The Digital Analytics Senior Analyst will build, optimize and maintain our digital platforms’ analytics data and reporting. Your technical expertise, attention to detail, and strong collaborative mindset will make both you and the team successful., * 3-5 years of experience with Adobe Analytics or Google Analytics.

• Experience with Quantitative Analysis and communicating Web Analytics to stakeholders.

• Familiarity with SQL coding is a plus.

• Excellent communication and organizational skills, with the ability to foster long-term relationships.

• A keen attention to detail, a self-starter mindset with minimal supervision required.

• Ability to work under tight deadlines and effectively manage multiple projects at once.
• Travel requirement: Within the first 6 months of employment, all employees will travel to attend the BHG All Oars Experience. Following this event, ongoing travel is minimal-approximately 5% annually-for team on-sites, meetings, and cross-functional collaboration.
• Work Authorization: This role is not eligible for employer-provided immigration sponsorship. To be considered, applicants must already possess valid U.S. work authorization that will not require sponsorship now or in the future.

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What you need to know about the Colorado Tech Scene

With a business-friendly climate and research universities like CU Boulder and Colorado State, Colorado has made a name for itself as a startup ecosystem. The state boasts a skilled workforce and high quality of life thanks to its affordable housing, vibrant cultural scene and unparalleled opportunities for outdoor recreation. Colorado is also home to the National Renewable Energy Laboratory, helping cement its status as a hub for renewable energy innovation.

Key Facts About Colorado Tech

• Number of Tech Workers: 260,000; 8.5% of overall workforce (2024 CompTIA survey)
• Major Tech Employers: Lockheed Martin, Century Link, Comcast, BAE Systems, Level 3
• Key Industries: Software, artificial intelligence, aerospace, e-commerce, fintech, healthtech
• Funding Landscape: $4.9 billion in VC funding in 2024 (Pitchbook)
• Notable Investors: Access Venture Partners, Ridgeline Ventures, Techstars, Blackhorn Ventures
• Research Centers and Universities: Colorado School of Mines, University of Colorado Boulder, University of Denver, Colorado State University, Mesa Laboratory, Space Science Institute, National Center for Atmospheric Research, National Renewable Energy Laboratory, Gottlieb Institute

Are you ready to join a growing team that puts a premium on productivity and has an award-winning culture centered around transforming talented employees into effective business leaders? Then BHG Financial is the place for you. In 2001, we started with an idea, an opportunity, and $25,000. Back then, our focus was strictly on serving those in the medical industry. With healthcare in our heritage, we soon expanded to serve high-earning professionals in many other industries, providing all with leading-edge financial solutions, including our extensive network of community banks. Today, BHG Financial has firmly established its legacy as a leader in the financial services space. Founded on the philosophy of a better way to borrow, we are dedicated to helping accomplished professionals, small businesses, and institutions build upon their success through innovative financial solutions, a hassle-free process, and personalized concierge service. Our relentless commitment to the success of our customers is part of what has made BHG Financial thrive. We take a 360-degree view of our customers to tailor the best solutions for their financial aspirations. Today’s professionals have multiple sources of income, not just their paycheck. Therefore, it is essential to factor those in when making responsible lending decisions. Our continued focus on data, analytics, and proprietary modeling has enabled faster funding for our customers. From business to personal loans to relationships with community banks, the country’s top professionals and business owners rely on us for our exceptional financial solutions and concierge service to continue their success and legacy.

Who You Are

You live and breathe digital analytics and know how to translate data into insights that have a profound impact on businesses. You will uncover areas of opportunity within our websites and marketing platforms and help us build better experiences for our customers. You love working with data and are ready to join a fast-paced company where you can make an immediate impact and work cross-functionally with leaders throughout the business.