Lead Growth Systems Integration

• Own the connective layer across performance marketing, customer lifecycle engagement, affiliate marketing, search, audience activation, attribution, web experiences, and commerce.

• Connect priorities, teams, and dependencies into a unified growth engine that drives player acquisition, engagement, retention, and monetization.

• Identify, prioritize, and resolve cross-functional dependencies that impact business outcomes.

Drive Measurement, Attribution & Audience Activation

• Define and align attribution frameworks, measurement standards, audience activation strategies, and performance metrics across marketing initiatives.

• Partner with analytics teams to improve visibility into acquisition, engagement, retention, monetization, and marketing effectiveness.

• Enable data-driven investment decisions through improved measurement and attribution capabilities.

Translate Business Priorities into Scalable Solutions

• Convert marketing objectives into actionable requirements and execution plans.

• Partner across marketing, product, engineering, analytics, and business teams to deliver growth capabilities at scale.

• Ensure strategic priorities are translated into coordinated execution across multiple stakeholder groups.

Lead Growth Experiences Across Web & Commerce

• Partner with product and engineering teams to improve customer journeys, digital experiences, and commerce pathways that support player growth and engagement.

• Coordinate priorities and dependencies across marketing, web, and commerce initiatives.

• Ensure growth opportunities are reflected in product and platform roadmaps.

Build Scalable Growth Operations

• Establish integrated roadmaps, governance processes, operating rhythms, and dependency tracking across growth initiatives.

• Create visibility, accountability, and continuity across interconnected workstreams.

• Improve execution quality and organizational scalability through repeatable systems and processes.

• Bachelor’s Degree in Business, Marketing, Communications, Finance, Engineering, or related field AND 5+ years of marketing operations, program management, project management, or related experience OR equivalent experience.

Preferred Qualifications:

• 8+years of experience building and scaling marketing technology, growth systems, marketing operations, performance marketing, lifecycle marketing, or customer engagement capabilities.

• Experience designing or implementing attribution frameworks, conversion APIs (CAPI), audience activation strategies, identity solutions, customer data ecosystems, experimentation programs, or marketing measurement platforms.
• 5+ years of experience translating business requirements into technical solutions across marketing, analytics, engineering, and product teams.
• Experience leading complex cross-functional initiatives involving marketing technology platforms, attribution systems, audience activation, measurement frameworks, web platforms, or commerce systems.
• Experience gathering requirements, prioritizing roadmaps, and managing dependencies across multiple stakeholder groups.

• Experience using data and analytics to support business decisions, performance optimization, and operational improvement.

• Experience partnering with engineering, web, commerce, analytics, and product organizations to deliver scalable business capabilities.

• Experience supporting paid media, affiliate marketing, lifecycle marketing, SEO, ASO, and customer journey optimization programs.

• Understanding of ROI (Return of Investment) measurement, incrementality testing, attribution methodologies, customer lifetime value (LTV), and marketing effectiveness frameworks.

• Experience operating in gaming, technology, entertainment, subscription, e-commerce, or consumer digital businesses.

• Demonstrated ability to influence senior stakeholders and drive alignment across highly matrixed organizations without direct authority.

mojangjobs

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Marketing Technology IC4 - The typical base pay range for this role across the U.S. is USD $106,400 - $203,600 per year. There is a different range applicable to specific work locations, within the San Francisco Bay area and New York City metropolitan area, and the base pay range for this role in those locations is USD $137,600 - $222,600 per year.

At Mojang Studios, the creators of Minecraft, we are on a mission to build a better world through the power of play.

Why play? Well, play is at the heart of everything we do. It’s the blocky backbone of our games, the core of our development philosophy, and even the origin of our name. From the relentless experimentation of our endlessly inspiring community to the classrooms where Minecraft has become an essential teaching tool, play is the bedrock of our existence.

We enable millions to create and play together, connect people across the globe, and foster a community that is among the most active and passionate in the world. Our community is global and incredibly diverse. When we are developing anything within our franchise, we keep this in mind. We want everyone to not only feel included in Minecraft, but also to see themselves in what we make. Our goal is for the Mojang Studios team to be as diverse as our community.

Minecraft is seeking a Senior Growth Systems & Marketing Technology Manager to build the growth systems powering Minecraft’s next phase of expansion. You will lead the integration of marketing technology, attribution, audience activation, web, commerce, and performance marketing capabilities that drive player acquisition, engagement, retention, and monetization at global scale.

Operating at the intersection of Performance Marketing, Lifecycle Marketing, Web, Commerce, SEO, ASO, Audience Activation, Attribution, and Marketing Technology, you will serve as the connective layer across teams, translating business priorities into scalable operational and technical solutions. Partnering closely with Marketing, Data & Analytics, Product, Engineering, and Franchise Technology Services (FTS), you will help design and operationalize the capabilities, processes, and measurement frameworks that power Minecraft’s growth engine.

The Senior Growth Systems & Marketing Technology Manager combines strategic thinking, technical fluency, and operational rigor. They are comfortable navigating ambiguity, influencing without authority, managing complex cross-functional dependencies, and turning fragmented initiatives into integrated systems that deliver measurable business impact. This role is ideal for someone who enjoys connecting marketing, data, product, and technology to create scalable growth capabilities for one of the world’s most iconic gaming franchises.

In the end, it’s the people of Mojang Studios that make this place truly special. When you join, you’ll find yourself in the company of incredibly bright, warm, and creative individuals - all united and working toward a single goal. Come help us reach it!