World Congress 2021 • Jul 28, 2021

How Data is Shaping our Games

Johanna Pirker

Data isn't just for monetization; it's the key to perfect gameplay. Discover how behavioral clustering and flow channel analytics help developers map engagement DNA and ethically maximize player retention.

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2:44 min

Analyzing gaming demographics and the cognitive benefits

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Analyzing complex social networks within multiplayer games

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Clustering player data to understand behavioral profiles and progression

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Analyzing long-term friendship retention in online multiplayer games

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Finding inspiration for real-world impact through video games

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Merging academic research with active game development

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