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World Congress 2021 • Jul 28, 2021

How Data is Shaping our Games

Johanna Pirker

Data isn't just for monetization; it's the key to perfect gameplay. Discover how behavioral clustering and flow channel analytics help developers map engagement DNA and ethically maximize player retention.

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#1 about 3 min

Growth of the global games industry and game services

How the expanding market and pandemic-driven gaming surges present new opportunities for behavioral data analysis.

#2 about 5 min

Shifting data analytics from monetization to player experience design

Recognizing games as cultural assets highlights the need to analyze telemetry data for user experience instead of purely for market optimization.

#3 about 7 min

Tracking player controls and assessing social multiplayer gameplay engagement

Monitoring controls adoption and social interactions helps developers identify whether mechanics provide inclusive or frustrating player experiences.

#4 about 6 min

Behavioral profiling and creating custom player types in games

Building feature-based clusters tailored to individual games captures nuances missed by traditional gamer archetypes.

#5 about 7 min

Mapping skill acquisition and detecting drop-offs in game missions

Utilizing archetypal analysis and visual diagrams across mission levels reveals when and why specific player segments abandon games.

#6 about 10 min

Applying social network analysis to map multiplayer relationship structures

Leveraging directed and weighted network graphs exposes the dynamics of in-game friendships and hidden community connections.

#7 about 3 min

Integrating data analytics and machine learning as interactive elements

Incorporating live data and statistics directly into gameplay fosters responsive player experiences and psychological well-being.

#8 about 2 min

Navigating spurious correlations and ethical concerns in data analysis

Identifying automated algorithmic blind spots ensures developers do not inadvertently prioritize harmful or insensitive user metrics.

#9 about 5 min

Overcoming commercial constraints and exploring transparent multiplayer artificial intelligence

Fostering inclusive design improves broad commercial viability while raising ethical questions about transparent multiplayer bot systems.

Matching moments

2:44 min

Analyzing gaming demographics and the cognitive benefits

Johanna Pirker Johanna Pirker · World Congress 2025

2:00 min

Analyzing complex social networks within multiplayer games

Johanna Pirker Johanna Pirker · World Congress 2025

2:16 min

Clustering player data to understand behavioral profiles and progression

Johanna Pirker Johanna Pirker · World Congress 2024

1:00 min

Analyzing long-term friendship retention in online multiplayer games

Johanna Pirker Johanna Pirker · World Congress 2022

3:39 min

Finding inspiration for real-world impact through video games

Johanna Pirker Johanna Pirker · World Congress 2025

1:48 min

Merging academic research with active game development

Johanna Pirker Johanna Pirker · World Congress 2025

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