Data Analyst - West Virginia University

• Performs on-going data analysis pertaining to the university’s customer database, while maintaining, querying, validating the CRM and ticketing databases.
• Work with Learfield Amplify Director of Ticket Sales & Service to help grow email subscription base, drive segmentation strategy for email campaigns, and create data-driven sales strategy
• Support Learfield with tracking sponsor sales and activation statistics
• Leverage data within Fanbase to identify new ticketing and sponsorship prospects for sales team
• Manage current and new Business Intelligence tools to help Learfield and athletic administration stay on the cutting-edge of data and tech that can be leveraged for revenue generation
• Produce research studies including but not limited to pricing analysis, survey analysis, season ticket holder retention and acquisition models, and lead scoring
• Work closely with Marketing, Development, and Ticket Operations to coordinate sales efforts and build, create and segment data
• Work collaboratively across all aspects of the enterprise (especially across multiple business units) to understand data and analytics needs and how the data & analytics team can most effectively service those needs.
• Create and maintain a customer ranking system developed to maximize sales, email marketing opportunities

• 1+ years of data & analytics-focused work
• Experience working with data visualization and BI tools such as Tableau, Power BI, DOMO, etc.
• Proficiency in at least one programming language such as SQL, R, Python, etc.
• Knowledgeable in CRM administrative practices (Salesforce, MS Dynamics), Microsoft Office
• Experience with Ticketmaster/Archtics or Paciolan is a plus, but not required
• Can translate your knowledge & experience to business use-cases and prioritized work
• Sports/media/entertainment or sponsorship experience is a plus, but not required
• Must possess a high level of integrity and honesty; ability to influence others through leading by example
• Manage time effectively and orchestrate multiple tasks simultaneously

Preferred Qualifications:

• Bachelor’s degree or equivalent in related technical field e.g. Sports Business Management, Compute Science, Economics, Mathematics, Physics, Information Technology, etc.

Learfield offers a full spectrum of benefits for eligible employees including Medical, Dental, Vision, Health Savings Account, Life Insurance and Other Insurance Plans, Flexible Paid Time Off (minimum 10+ days annually), including Parental Leave, 20 Paid Holidays, 401(k) + Match, and Short/Long Term Disability. Leave benefits are consistent with state and local laws, including the Colorado Health Families and Workplaces Act.