Senior Manager-Data Analytics

This role sits within the Paid Media Analytics team, supporting strategy, analytics and optimization across platforms. The team partners closely with Marketing to drive advanced audience targeting, optimize media performance, and build the next generation of Paid Media capabilities using data, advanced analytics, and emerging AI., As a Senior Manager, you will lead analytical work that fuels the Paid Media strategy for commercial Audience. You will design and implement data-driven strategies, build scalable analytical solutions, and collaborate across business, digital, and technology teams to optimize targeting, personalization, and prospect conversion. This role is ideal for someone who is passionate about digital marketing analytics, audience strategy and applying emerging AI/GenAI techniques to transform Paid Media outcomes., We back our colleagues with the support they need to thrive, professionally and personally. That’s why we have Amex Flex, our enterprise working model that provides greater flexibility to colleagues while ensuring we preserve the important aspects of our unique in-person culture. Depending on role and business needs, colleagues will either work onsite, in a hybrid model (combination of in-office and virtual days) or fully virtually. US Job Seekers - Click to view the “ Know Your Rights “ poster. If the link does not work, you may access the poster by copying and pasting the following URL in a new browser window: https://www.eeoc.gov/poster.

• Strong analytical and problem-solving skills with experience working through complex, ambiguous business questions.
• Experience with building ML models like XGBoost, K-Means, etc with proficiency in analytical tools such as SQL, Python, or similar; knowledge of digital analytics or experimentation frameworks is a plus.
• Ability to translate data into insights and clearly communicate recommendations to business partners.
• Experience collaborating within cross-functional teams and influencing decisions through data-driven insights.Demonstrated ability to manage multiple priorities in a fast-paced, dynamic environment., * Master’s Degree in a quantitative field (e.g., Engineering, Mathematics, Finance, Computer Science, Statistics, Economics).
• Experience in digital marketing analytics, personalization, website optimization, or acquisition strategy.
• Familiarity with digital ecosystem tools such as clickstream analytics platforms, identity frameworks, or real-time recommender systems.
• Familiarity with Paid Media ecosystem like DSPs, Audience Activation, Cleanrooms etc.
• Familiarity and interest in applying emerging AI and Gen AI capabilities to improve digital targeting outcomes.
• Experience designing and analyzing A/B tests, optimizing digital funnels, or improving performance through data-driven experimentation.Strong communication skills with the ability to influence partners and drive action.

Depending on factors such as business unit requirements, the nature of the position, cost and applicable laws, American Express may provide visa sponsorship for certain positions.

4.14.1 out of 5 stars New York, NY Hybrid work $123,000 - $215,250 a year - Full-time, Pulled from the full job description

• Paid parental leave
• Parental leave
• Health insurance
• Retirement plan
• Vision insurance
• Dental insurance
• Life insurance, * Competitive base salaries
• Bonus incentives
• 6% Company Match on retirement savings plan
• Free financial coaching and financial well-being support
• Comprehensive medical, dental, vision, life insurance, and disability benefits
• Flexible working model with hybrid, onsite or virtual arrangements depending on role and business need
• 20+ weeks paid parental leave for all parents, regardless of gender, offered for pregnancy, adoption or surrogacy
• Free access to global on-site wellness centers staffed with nurses and doctors (depending on location)
• Free and confidential counseling support through our Healthy Minds program
• Career development and training opportunities

American Express Global Commercial Services (GCS) is the leading payment card issuer for corporations and small businesses with products and services to help them run and grow their business. The Analytics, Investments and Marketing Enablement (AIM) team-within Global Commercial Services Marketing (GCSM)-is the analytics engine powering Commercial customer acquisition, engagement, and retention. AIM develops insights, data products, and analytical solutions that shape smarter marketing and powerful digital experiences., At American Express, our culture is built on a 175-year history of innovation, shared values and Leadership Behaviors, and an unwavering commitment to back our customers, communities, and colleagues. From delivering differentiated products to providing world-class customer service, we operate with a strong risk mindset, ensuring we continue to uphold our brand promise of trust, security, and service.

As part of Team Amex, you’ll experience our powerful backing with comprehensive support for your holistic well-being and many opportunities to learn new skills, develop as a leader, and grow your career. Here, your voice and ideas matter, your work makes an impact, and together, you will help us define the future of American Express.

We back you with benefits that support your holistic well-being so you can be and deliver your best. This means caring for you and your loved ones’ physical, financial, and mental health, as well as providing the flexibility you need to thrive personally and professionally