Marketing Product Owner

As a Senior Marketing Product Owner, you will be responsible for leading the functional marketing scope across multiple transformation initiatives, ensuring alignment between business objectives and technology solutions. You will work closely with Marketing, CRM, Data, Architecture, and Technology teams to define priorities, drive decision-making, and validate the delivery of business value., * Own, prioritize, and manage the product backlog.

• Gather, clarify, and define business requirements.
• Lead functional decision-making and coordinate stakeholders.
• Ensure alignment across multiple strategic initiatives and transformation programs.
• Validate delivered solutions and ensure business expectations are met.
• Coordinate activities across Marketing, Technology, Data, CRM, and Architecture teams.
• Act as the bridge between business and technology stakeholders.
• Support prioritization, planning, and roadmap definition.
• Manage risks, dependencies, and escalations in a fast-paced environment.

We are looking for an experienced Senior Marketing Product Owner with a strong business and technology mindset to join our team., * Proven experience as a Product Owner, Product Manager, or Senior Business Analyst.

• Strong knowledge of Marketing processes, operations, and customer engagement strategies.
• Experience managing complex backlogs and multiple stakeholders.
• Ability to translate business needs into functional requirements and technology solutions.
• Experience working in large-scale transformation programs with multiple workstreams.
• Strong prioritization, decision-making, negotiation, and stakeholder management skills.
• Experience collaborating with cross-functional teams in international environments.
• Professional fluency in English.

Preferred Experience:

• Salesforce Marketing Cloud.
• Salesforce Data Cloud.
• CRM, Customer Experience, and Customer Data Platform ecosystems.
• Marketing Automation and data management platforms.
• Experience validating business requirements and functional solutions.
• Exposure to agile delivery methodologies and product-centric operating models.
• Strong commitment and ownership of strategic initiatives.
• Ability to represent Marketing interests across business and technology teams.
• Confidence interacting with senior decision-makers and executive stakeholders.
• Excellent communication and stakeholder engagement skills.
• Experience coordinating multidisciplinary teams.
• Ability to navigate ambiguity and evolving business environments., * Seniority level: Approximately 10 years of professional experience.
• A balanced combination of business vision, communication skills, and functional/technical knowledge of the Salesforce ecosystem is required.

This position offers the opportunity to participate in a large-scale transformation program, collaborating with both business and technology teams in a highly international environment.

Join Capgemini Invent, the strategic consulting and digital transformation unit of the Capgemini Group!

At Capgemini Invent we ideate and bring to life what1s next for our clients. By combining strategy, technology, data science and creative design expertise with an inventive mindset, we work with our clients to solve their most complex business and technology challenges.

We are currently supporting a leading international technology company in the development of a large-scale digital transformation program. As part of this initiative, we are looking for a Senior Marketing Product Owner to provide business ownership and functional leadership across strategic initiatives related to Marketing, CRM, and Data Platforms.