Digital Analytics Manager

As a Digital Analytics Manager, you will help shape TT-Line’s digital marketing activities with a strong focus on tracking, web analytics and marketing performance. You will play a key role in developing our digital measurement framework, ensuring reliable data collection, and providing valuable insights to optimize our online customer journey and marketing activities.

Your responsibilities

• Develop, implement and continuously improve our website tracking and measurement strategy
• Manage and optimize tracking implementations using Google Tag Manager, Google Analytics 4 (GA4) and related marketing technologies
• Support the development and maintenance of a structured data layer together with developers and external partners
• Ensure high-quality, reliable data collection across our website and online booking process
• Create reports and dashboards to analyse website performance, user behaviour and campaign success
• Analyse customer journeys, conversion funnels and booking behaviour to identify optimization opportunities
• Work closely with internal stakeholders and external agencies to implement tracking requirements and digital projects
• Plan, implement and optimize digital campaigns and online marketing activities across relevant channels
• Contribute to the continuous improvement of our website and digital customer experience
• Stay up to date with developments in web analytics, privacy regulations and digital measurement technologies, * A pleasant working atmosphere in a dynamic and international team
• Flat hierarchies and short decision-making paths
• A comprehensive onboarding and introductory phase
• Attractive free journeys on our ferries
• A varied and responsible position with the opportunity for personal and professional development
• Individual development opportunities and room to contribute your own ideas

• A degree in marketing, business administration, digital media, e-commerce, computer science or a comparable field
• First professional experience in online marketing, web analytics, digital marketing or website management is an advantage
• Very good understanding of Google Analytics 4 (GA4) and Google Tag Manager (GTM)
• Experience with website tracking concepts and event-based measurement is desirable
• Basic knowledge of data layers, conversion tracking and digital analytics is an advantage
• Experience with Google Search Console and other web analytics tools is desirable
• Understanding of online customer journeys, conversion funnels and website performance
• Analytical mindset and confidence in interpreting data and identifying optimization opportunities
• A structured, proactive and solution-oriented way of working
• Good communication skills and the ability to work with developers, agencies and business stakeholders
• Very good written and spoken English
• Curiosity and enthusiasm for digital marketing, analytics and new technologies