ECommerce Coordinator

Join the team that has been powering growth and an excellent reputation for over 60 years!

Etna Supply is an industry leader in plumbing, heating, underground, municipal, and fire protection wholesale distribution throughout Michigan, Indiana, Ohio, and Wisconsin. We are committed to sound financial principles, building partnerships that foster teamwork, and striving for continuous improvement. We are dedicated to fairness, integrity, and respect.

What We Offer:

• Competitive compensation and benefits package, including quarterly bonuses!
• 5 different lines of business and 2 subsidiaries that provide company stability through diversification.
• Professional development opportunities to support your growth.
• A collaborative and inclusive work environment that values your contributions.
• The fun challenge of working in a fast-paced, multi-location, diverse business function environment.

The Ecommerce Coordinator helps grow Etna Supply’s online presence by improving search visibility, supporting ecommerce operations, and tracking website performance. This role focuses on SEO, AI search optimization (AEO), analytics, product data management, and ecommerce customer support. Working closely with the Digital Product Owner and Marketing Director, the Ecommerce Coordinator plays a key role in driving online traffic, enhancing the customer experience, and supporting the company’s digital growth.

Typical Responsibilities

These include the following and other duties may be assigned:

• Develop and execute SEO strategies to increase website traffic and online visibility.
• Optimize Etna Supply’s presence across AI-powered search platforms through Answer Engine Optimization (AEO).
• Monitor and report on website performance, including traffic, search rankings, conversions, and revenue.
• Analyze campaign performance and provide actionable insights to improve results.
• Stay current on search engine algorithms and AI search trends to maintain strong online visibility.
• Support day-to-day ecommerce operations, including product listings, site updates, and product data management.
• Partner with the Digital Product Owner to improve the ecommerce experience and resolve customer issues.
• Collaborate with Marketing to align digital strategies with company initiatives.
• Enhance website content, metadata, and site structure to improve search performance.
• Maintain accurate analytics dashboards, reports, and documentation.

Required:

• Bachelor’s degree in marketing, Business, Communications, or a related field (or equivalent experience).
• 3 to 5 years of experience in SEO, digital marketing, & ecommerce.

Knowledge

• Understanding SEO best practices and search engine optimization.
• Familiarity with Google Analytics, Google Search Console, or similar SEO tools.
• Basic understanding of ecommerce and digital marketing., * Strong analytical and problem-solving skills.
• Excellent written and verbal communication.
• Strong organizational and time management skills.
• Proficient in Microsoft Excel and Microsoft Office.
• Ability to analyze data and make recommendations.
• Strong attention to detail., * Experience with AI search optimization (AEO).
• Experience with the Znode ecommerce platform.
• Knowledge of HubSpot.
• Basic HTML/CSS knowledge.
• Experience creating marketing or website performance reports.

Physical Demands and Work Environment

The physical demands described here are representative of those required to successfully perform the essential functions of this job. Reasonable accommodation(s) may be made to enable individuals with disabilities to perform these functions.

• Frequently required to sit, talk, hear, and use hands and fingers.
• Regularly required to walk, stand, and reach.
• Occasionally required to stoop, kneel, and lift or move up to 25 pounds.
• Must be able to perform job duties in a consistent state of alertness and work safely.
• Specific vision abilities required include close vision at 20 inches or less.
• Work is performed primarily in an office environment.
• Noise level is typically moderate.
• Must pass a substance abuse screening.