Growth Lead

Head of Growth / Growth Director / Growth Marketing DirectorEarly-stage AI SaaS | B2B startup | London | £90,000-£120,000 + significant equityBefore applying, please read this carefullyThis role is specifically for someone with direct growth experience in a fast-growth B2B startup or scale-up.The client is looking for someone who has helped scale a B2B software company, ideally from an early commercial stage, and can show clear evidence of building demand, pipeline, demos, opportunities or revenue.You should have:Experience in a B2B SaaS / B2B software / fast-growth startup environmentA track record of scaling growth, not just running campaignsStrong experience across demand generation, GTM, positioning, messaging and pipeline generationA strong academic background, ideally from a leading universityThe ability to be highly hands-on in an early-stage businessThis is not a pure content, social media, brand, PR, sales, partnerships, agency performance marketing or corporate marketing role. It is also not a CMO-level leadership role managing large teams. The ideal candidate is a high-calibre, hands-on growth operator who has already helped a strong B2B startup grow.The company:We are working with an early-stage AI software business building automation technology for a large, traditional B2B market.The company is developing AI-enabled software that helps service-led organisations automate operational workflows, improve responsiveness and reduce manual workload. The business is already working with early customers, has a strong founding team, significant investor backing and ambitious plans to scale.This is a rare opportunity to join at an early stage, own the growth function and build the commercial growth engine from the ground up.The role is based in London, with 4 days per week in the office.Candidates must be based in the UK and have full right to work without sponsorship.The role:The Growth Marketing Lead / Senior Growth Marketing Manager / B2B SaaS Growth Lead will be the founding growth hire.You will work closely with the founders and sales team to define the company’s positioning, build demand, generate qualified demos and create a repeatable growth engine.This is a broad, hands-on role covering:Demand generationPositioning and messagingGo-to-market planningProduct marketingFounder-led growthPaid and organic channelsLanding pages and campaign assetsEvents and conferencesFunnel reportingThe core outcome is simple: build a reliable engine for qualified pipeline in a B2B software market.Responsibilities:The Growth Marketing Lead / Senior Growth Marketing Manager / B2B SaaS Growth Lead will:Define and refine the positioning, messaging and narrative for a sceptical, time-poor B2B buyerBuild the demand generation engine from the ground up across paid, organic, outbound-supporting marketing, events, content and founder-led channelsOwn the funnel from first touch through to qualified demo, sales handover and pipeline trackingIdentify the best ICPs, buyer personas, channels and messaging to drive commercial tractionSpeak directly with customers, join sales calls and turn customer insight into sharper campaigns and positioningCreate and test campaigns that generate demand in a market where buyers are cautious about overhyped AI productsDevelop landing pages, email campaigns, sales collateral, product messaging, content and campaign assetsWork closely with the founders on founder-led growth, thought leadership, category education and market narrativeSupport event and conference activity, from messaging and promotion through to follow-up and pipeline trackingMeasure channel performance, conversion rates, qualified demos, pipeline and revenue impactTest, optimise and scale paid campaigns, ABM activity, email, content, events and other growth channelsWork closely with sales and customer success to improve conversion, handover quality and feedback loopsUse AI tools, LLMs and automation to

improve marketing execution, workflow efficiency and campaign qualityBuild the early growth playbook and help shape the future growth team once the motion is workingCandidates must have:Direct experience in growth marketing, demand generation or GTM within a B2B SaaS, B2B software or fast-growth startup environmentEvidence of helping scale a B2B company through pipeline, demos, opportunities, ARR, revenue or measurable commercial growthExperience building growth from a low or early-stage base, rather than only optimising a mature marketing machineStrong understanding of how positioning, messaging and customer insight translate into pipeline and revenueHands-on experience across multiple growth channels, such as paid social, paid search, ABM, email, landing pages, events, content, founder-led growth or lifecycle campaignsExperience working closely with founders, sales teams, customer success and/or product teamsStrong commercial judgement and a clear understanding of how marketing supports sales outcomesExcellent written communication skills and the ability to make complex products feel simple and compellingA high-agency, self-directed approach suited to an early-stage startup environmentA genuine interest in AI, with hands-on use of LLMs, AI tools, workflow automation, agents, Custom GPTs or similar toolsA strong academic background, ideally from a leading university or equivalent institutionThis role is unlikely to suit someone who is mainly:A content marketerA social media marketerA brand/PR marketerA sales or business development personA partnerships-only profileAn agency-side performance marketer without in-house B2B startup experienceA corporate marketing leader without early-stage startup experienceA senior CMO/VP-level candidate who is no longer hands-onThe package includes:Flexibility for exceptional candidatesSignificant equity participationEarly-stage ownership and influenceLondon office, 4 days per weekThe opportunity:This is an opportunity to become the founding growth hire at an ambitious AI software startup building for a large, traditional and underserved B2B market.You will own the growth function from the ground up, define the company’s message, build the demand engine, work directly with the founders and make a visible impact on the commercial direction of the business.It would suit someone who has already helped a B2B startup scale and now wants to take ownership of growth at an earlier-stage AI business with significant upside. #J-18808-Ljbffr