Digital Analyst

This person will play a key role within Enterprise Data, Analytics, & Insights (EDAI) to drive tangible business results by providing actionable insights and recommendations through the analysis of digital marketing initiatives. This role will lead a group of analysts supporting several web or mobile app product teams and will collaborate closely with Senior Director and VP-level marketing leaders on strategic initiatives, prioritization, and resourcing needs., * Perform online reporting, collection, and analysis of complex digital qualitative and quantitative metrics from multiple sources; administer the site analytic reporting system; manage the collection and synthesis of data from multiple sources

• Pro-actively identify opportunities to drive tangible business results and investigate developing trends or client issues
• Present data in a clear and compelling way to communicate insights, tell a story, and influence strategy
• Provide digital analytics support to several business stakeholders / teams including customer acquisition, product management, on-site user experience, website experimentation and optimization, project management and IT
• Assist in dataset creation by developing measurement plans and technical requirement documents for tagging
• Manage workload within the team by partnering with analytics department lead and senior marketing leaders
• Own the creation and reporting of monthly KPIs and dashboards, and perform analysis and build processes that ensure best practices in marketing performance
• Serve as a subject matter expert for one or more analytic tools, creating a strategy for maximizing their benefits and effectiveness
• Identify opportunities for operational excellence within the team, such as optimizing processes, implementing agile methodologies, and enhancing QA

• Bachelor’s degree or equivalent
• 2-5 years of relevant experience
• Digital analytics experience developing meaningful KPIs, Solution Design References (SDR), reporting, insights, and interpreting results
• Experience conducting analyses of digital data using Adobe Analytics and Adobe Customer Journey Analytics
• Experience leading and coaching employees
• Ability to share compelling insights using MS PowerPoint to C-suite audiences
• Strong relationship & communication skills working with colleagues and business partners; influencing customers on recommendations
• Experience with leading enablement, COE, or self-service analytics initiatives

Desired Skills:

• 3+ years of experience working in a big data environment (AWS, Azure) for data wrangling or analysis
• Experience working with Customer Data Platforms (CDP) such as the Adobe Experience Platform or Adobe Real Time CDP
• Experience coding in Pyspark, Python, SQL
• Ability to work and thrive in a collaborative work environment as well as independently to drive results
• Proven track record of driving Analytics into actionable business outcomes
• Experience in financial services with knowledge of products, customers, transaction and interaction data, including source systems
• Demonstrated understanding of statistical analyses methodologies

Ranked a Top Staffing Firm in the U.S. by Staffing Industry Analysts for six consecutive years, Genesis10 puts thousands of consultants and employees to work across the United States every year in contract, contract-for-hire, and permanent placement roles. With more than 300 active clients, Genesis10 provides access to many of the Fortune 100 firms and a variety of mid-market organizations across the full spectrum of industry verticals.

For contract roles, Genesis10 offers the benefits listed below. If this is a perm-placement opportunity, our recruiter can talk you through the unique benefits offered for that particular client. Benefits of Working with Genesis10:

• Access to hundreds of clients, most who have been working with Genesis10 for 5-20+ years
• The opportunity to have a career-home in Genesis10; many of our consultants have been working exclusively with Genesis10 for years
• Access to an experienced, caring recruiting team (more than 7 years of experience, on average)
• Behavioral Health Platform
• Medical, Dental, Vision
• Health Savings Account
• Voluntary Hospital Indemnity (Critical Illness & Accident), For multiple years running, Genesis10 has been recognized as a Top Staffing Firm in the U.S., as a Best Company for Work-Life Balance, as a Best Company for Career Growth, for Diversity, and for Leadership, amongst others. To learn more and to view all of our available career opportunities, please visit us at our website.