• Develop, refresh, and optimize long-form website content for clinical, product, solution, care-area, and educational topics.
• Write clear, credible, evidence-based healthcare and medical content for professional audiences.
• Translate clinical, product, competitive, customer, and business information into customer-focused web content.
• Apply SEO, GEO, and AEO best practices, including: Keyword & search-intent alignment, Title tags & meta descriptions, Headings & internal linking, FAQs and structured answers, Semantic search & entity signals
• Manage content through medical, legal, regulatory, claims, brand, and privacy reviews.
• Partner with SEO, UX, analytics, technology, agency, and web teams.
• Support CMS/AEM implementation, metadata updates, structured content, and site maintenance.
• Analyze content KPIs, search insights, user behavior, and testing results to identify optimization opportunities.
• Ensure content follows global brand, governance, regulatory, and quality standards.
• Support website transformation, content migration, and restructuring initiatives.

Seeking an experienced Web Content Specialist with strong healthcare/medical technology content experience in a regulated environment. The role focuses on developing and optimizing evidence-based website content using SEO, GEO, and AEO strategies., * Bachelor’s degree with relevant experience, or equivalent advanced education/experience as specified.

• Strong experience writing healthcare, clinical, medical technology, or life sciences content.
• Experience working in a regulated environment.
• Advanced long-form and evidence-based content writing skills.
• Strong knowledge of SEO content strategy and on-page optimization.
• Working knowledge of GEO and AEO, AI discovery, FAQs, E-E-A-T, and answer-ready content.
• Experience with medical/legal/regulatory/claims/privacy review processes.
• Ability to analyze content performance and search data.
• Excellent communication, collaboration, and stakeholder management skills.
• Ability to influence cross-functional teams without direct authority., * Experience with website transformation, content migration, or content restructuring.
• Experience creating content for AI-driven discovery, including FAQs, comparison content, glossaries, and structured answers.
• Understanding of healthcare buyer journeys and healthcare decision-makers.
• Experience working with clinical, regulatory, legal, marketing, UX, analytics, SEO, and web production teams.
• Experience with global website governance and regional/language considerations.
• Experience with AEM/CMS platforms.

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