Sales coaching & excellence (crm) lead

As Sales Coaching & Excellence (CRM) Lead, you will be the go-to expert for CRM optimization and sales enablement in selected countries. While driving CRM adoption remains a key responsibility, the bigger part of this role is leading a behavioural change across our sales organization. This means coaching sales leaders and enabling them to develop their teams, fostering a culture of continuous improvement and people development. You will lead the implementation and coordination of our Sales (Leadership) Coaching Program, ensuring that leaders at all levels-from regional sales managers to local and ECA specie directors-embrace coaching as a core part of their role.

Your key responsibilities will include:

• Drive CRM adoption in GB/IRL/Benelux/DK markets, aligning with commercial goals through training, communication, and support.
• Lead the Sales Leadership Coaching Program, including design, training content, delivery formats, and performance tracking, to upskill leaders and empower teams.
• Collaborate with sales leaders and marketing, to ensure CRM and coaching initiatives are well-integrated and supported.
• Analyse dashboard data and confidently explain insights, asking critical questions when needed.
• Influence and support sales teams in adopting new ways of working, enabling data-driven decisions and increasing sales efficiency.

• Bachelor’s or Master’s degree in Business Administration, Marketing, Commercial Management, or related field.
• 3+ years of experience in CRM management, sales enablement, or commercial excellence.
• Strong analytical skills with the ability to interpret CRM data and translate insights into actionable strategies.
• Excellent communication and coaching abilities, with experience delivering training or leadership development programs.
• Proficiency in Microsoft Dynamics and digital sales tools, preferably with AI (Copilot).
• Fluency in Dutch and English; affinity with the agricultural business is a plus.

What you’ll receive

• A full-time hybrid position (40 hours/week) in an international, dynamic environment.
• Competitive remuneration package with a good pension scheme.
• 30 vacation days, with the option to sell or purchase a limited number of days.
• Opportunities for professional growth within Nutreco and the broader SHV Group.
• Flexible work environment with the option to work from home several days per week.

How and why to find out more

Own your career at Nutreco, an SHV company. Our purpose of Feeding the Future unites us into one team, all working together to achieve a meaningful, global impact for generations to come. Empowering and investing in our people and our planet is at the heart of everything we do. Which is why, when you join us as a Sales Coaching & Excellence (CRM) Lead, you will be nurtured and equipped to build a rewarding career full of potential.