Digital Analyst

You will be responsible for:

• Delivering web and app analysis to support digital product development and marketing initiatives.
• Working across multiple data sources to identify opportunities, challenges and areas for optimisation.
• Providing actionable insights and recommendations to influence product roadmaps and business priorities.
• Supporting stakeholder decision making through reporting, dashboards and data visualisation.
• Managing and maintaining tracking implementations within Google Tag Manager.
• Supporting the ongoing development and governance of Google Analytics environments.
• Identifying and resolving data quality and tagging issues in collaboration with technical and analytics teams.

• Contributing to experimentation, testing strategies and performance measurement across digital products., If you’re a Digital Analyst with strong Google Analytics 4 and Google Tag Manager experience and are looking for your next challenge in London, apply today to learn more about this opportunity. Skills

• GTM
• web analytics
• Digital Analytics
• Web analyst
• Digital Analyst
• GA4
• google analytics 4
• Google Tag Manager

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• Strong commercial experience using Google Analytics 4.
• Hands-on experience with Google Tag Manager, including tags, triggers, custom variables and data layers.
• Experience creating dashboards and communicating insights through visual reporting tools such as Looker Studio or Power BI.
• Strong analytical and problem-solving capability.
• Excellent attention to detail and a proactive approach to learning and development.
• Ability to manage competing priorities and collaborate effectively across multiple teams.
• Experience presenting recommendations to both technical and non-technical stakeholders.
• SQL and BigQuery experience would be advantageous.

• Competitive salary.
• Hybrid working in Manchester.
• Exposure to a broad range of digital analytics, optimisation and product initiatives.
• Ongoing professional development and learning opportunities.
• A collaborative environment with opportunities to broaden your technical and commercial analytics skills.
• Clear opportunities to grow your career within a data-driven organisation.

They are a large, customer-focused organisation with a strong digital presence and an ongoing commitment to data-driven decision making. Their digital team works across a range of online products and platforms, continually improving customer journeys through insight, experimentation and optimisation. With a collaborative culture and a focus on professional development, they offer a supportive environment where analytical talent can thrive.