Digital Analyst

This is a hands-on Digital Analyst position with a strong focus on GA4, GTM and digital analytics. You will support product teams across a variety of functions, as well as marketing, acquisition and CRO teams. You’ll use digital data to identify opportunities, make recommendations and help improve digital experiences and conversion. This is not a pure GTM implementation role; they are looking for a well-rounded Digital Analyst who is comfortable with both tracking and analysis.

You will:

• Analyse website and app data to identify customer and commercial opportunities.
• Support product teams with insight that feeds into development roadmaps and optimisation programmes.
• Work with marketing and acquisition teams to understand digital performance.
• Support the CRO team with analytics and make recommendations to improve conversion.
• Identify opportunities for testing and experimentation.
• Manage and maintain tracking through Google Tag Manager.
• Work with data layers, tags, triggers and custom variables.
• Support Google Analytics 4 and wider digital measurement.
• Identify and troubleshoot tagging and data quality issues.
• Present insights and recommendations to stakeholders across the business.
• Work across multiple datasets and projects, prioritising work according to business requirements.

• Strong hands-on Google Analytics 4 experience.
• Good experience with Google Tag Manager, including tags, triggers, custom variables and data layers.
• Proven experience in digital / web analytics.
• Ability to turn digital behaviour into clear, actionable recommendations.
• Strong stakeholder management and communication skills.
• Experience working with product, marketing, acquisition or CRO teams.
• Good understanding of conversion optimisation and digital customer journeys.
• Looker Studio experience would be beneficial.
• Power BI is also relevant.
• SQL / BigQuery is a nice-to-have rather than essential.
• Experience with app analytics or digital product analytics would be advantageous.
• Experience with Mixpanel would be useful.
• Adobe Analytics experience could also be relevant.

• £45,000-£55,000

A leading UK financial services and wellbeing business is looking for a Digital Analyst to join its Marketing & Digital Analytics function on a 12-month fixed-term contract. The business has a broad digital estate spanning its website, online quote and buy journeys, digital tools, web forms and logged-in customer platforms. The Digital Analytics team works closely with product, marketing and acquisition teams to understand digital behaviour and identify opportunities to improve customer journeys and conversion. This is a 12-month FTC role, with the potential for the successful candidate to move into a permanent opportunity if they perform well during the contract.