Federal Marketing Principal Specialist (Hybrid Remote: McLean, VA/DC Area)

• Develop and drive integrated marketing strategies tailored to Defense, National Security and the Space Sector. Strategies will be built annually/quarterly, include demand generation, account-based marketing and pipeline support for key franchise deals.
• Translate technical capabilities into mission-relevant value propositions for government stakeholders.
• Monitor Defense and National Security trends, agency priorities, budget cycles and competitive landscape.
• Responsible for leading the development of sales enablement strategy and client-ready marketing materials, pitch decks, demos, and sales-related support materials, ensuring alignment to marketing objectives and business development outcomes.
• Responsible for leading the strategy and execution for major defense conferences and industry events, industry days, industry event briefings, roundtables, and other immersive client experiences.
• Lead the execution and optimization of marketing efforts for the Federal Defense and National Security sector, aligning marketing campaigns to overall business growth objectives and influencing campaign performance.

Must have 5-7 years of Marketing experience supporting a Federal Enterprise business in the DoD, Civilian and/or Federal Healthcare space.

-Proficient with Salesforce, or other CRM tools and analytics including AI automation platforms.

-Experience managing enterprise marketing campaign budgets and tactics, along with tracking ROI across multi-channel campaigns.

Minimum Requirements

’- Bachelor’s degree in relevant field of study and 10+ years of relevant professional experience required.

• Strong understanding of Fed acquisition process, DOD structure and mission priorities, excellent writing and storytelling, project management, data driven decision making and collaboration required.

$125,000

Maximum Salary

$145,000