Website Manager

To manage the Portman Finance Group websiteswith the aim of boosting sales leads through improvements to traffic andconversion rate.

Much of the marketing budget is spent drivingpotential customers to the website. The smooth operation of the site, organicranking and usability of the site has a huge impact on the success of marketingcampaigns as well as business revenue.

Responsible for:

ManagingPortman Finance Group’s Wordpress-based websites and app, supported by anexternal developer. Therole encompasses all aspects of website management other than the actual codingand production of design assets, broadly split into 4 areas: How does it work?

Owning the functionality and UX / UI of the website. Deploying andusing any appropriate testing, monitoring or analytical software designed tounderstand user behaviour on the site. Suggesting changes and executing themonce approved. What does it show?

Lead the provision of all quality customer-focused content.Reviewing, writing or supporting the production of regular web page copy, casestudies and blog articles. Supporting the execution of campaign landing pagecontent, any video content and explainers. Owning any creative and functionalredevelopments of the site How does it rank?

Owning website technical, content and navigational SEO, GEO and AIO, boostingsite ranking to the right audience. Is it working?

Ongoing analysis of website performance across key metrics. Buildingmeasurability into website changes to understand their effectiveness. Deployinga test and learn strategy. Presenting and learning from results. Building andexecuting a roadmap for change. Therole also involves taking ownership of the app from the existing agency andreplacing them as a provider then leading the redevelopment of the app. Software in use :

Wordpressand associated plug-ins, Zoho CRM, Tag Manager, Search Console, OneTrust.

Must have:

• 5 years experience in a website management marketing role, preferably in asales-focused business.
• Experience of Wordpress, and the suite of Google tools.
• A strong and up-to-date knowledge of the latest SEO techniques.
• A sound level of copywriting.
• Experience of working with data and an understanding of measurementtechniques.
• Familiarity with a test and learn approach.
• Attention to detail; ensuring flawless execution across all deliverables.

Theideal candidate should be:

• Comfortable in a fast-paced environment.
• Happy to challenge and be challenged,to collaborate and produce work of the highest quality.
• Proactive in pushing the businessforward.
• An open communicator with a curiousmind.
• Able to build relationships across thebusiness.
• A problem solver, able to investigateissues and find solutions without always having to escalate.
• Competitivebasic salary and annual bonus;
• Vibrant,high-spec office environment;
• Enhancedannual leave, increasing with length of service;
• Quarterlyall-staff events and dynamic culture

Portman Finance Group was established in 2007 to provide UK SMEs withaccess to a range of finance options under one roof. We have now arranged over£1billion in funding for over 15,000 companies.

Portman secure finance for businesses of all sizes via our own lending andpanel of over 40 partners. We offer flexible payment terms, reducing largeinitial outlays and protecting cash-flow, and are one of the largest privatelyowned Broker-Lenders in the UK.