Insight & Data Executive

Mail Metro Media is the advertising home of some of the UK’s most engaged newsbrands: Daily Mail, The Mail on Sunday, MailOnline, Metro, The i Paper, New Scientist and The Telegraph (print products). The team provides a single point of contact across print, digital, audio, video and social, allowing agencies and advertisers easy access to the millions of consumers who engage with dmg media’s brands every day.

• Deliver market leading category and event-based market research
• Deliver insights that prove the effectiveness of advertising campaigns with Mail Metro Media
• Providing actionable audience insights for reactive and proactive brief responses
• Create compelling insight-focussed sales materials
• Extract insights from our Matters reader community through qualitative and quantitative research
• Bringing insight to life through effective storytelling

Accountable for

• Extracting insights from our third-party sources of insight (i.e. TGI, Mintel, PAMCo)
• Extracting insights from our first-party sources of insight (i.e. reader community, Google Analytics)
• Assisting in the day-to-day to management of our reader community (i.e. writing tasks, setting up tasks, responding to readers, delivering community newsletters)
• Writing, scripting and launching surveys
• Delivering campaign effectiveness studies from start to finish (i.e. writing, scripting, launching, analysing and presenting the results to clients)
• Day-to-day management of specified advertiser category (i.e. charities, lotteries). This includes building relationships with key internal stakeholders, receiving briefs and presenting results.
• Updating marketing decks with the latest audience stats
• Providing the relevant insights for brief responses and subsequent reach and frequency analysis.

• Knowledge of / experience with using industry insight tools (i.e. TGI, Mintel, Telmar, PAMCo)
• Knowledge of / experience of qualitative research (i.e. writing discussion guides, interviews, focus groups etc)
• Knowledge of / experience digital analytic software (i.e. Google Analytics)
• Knowledge of the advertising marketplace, * Strong mathematical and analytic skills
• Strong knowledge of different AI tools and their uses cases
• Problem solving
• Enthusiasm and keen to learn
• Skilled in data visualisation
• Confidence in presenting

• The opportunity to work within one of the UK’s most prominent and high-traffic digital publishing environments
• A collaborative, fast-paced team with genuine scope for progression and responsibility
• Exposure to the full breadth of the programmatic and digital advertising ecosystem
• Training and development support
• Competitive salary, benefits package, and hybrid working arrangements