World Congress 2026 North America
September 24, 2026 · 12:15–12:45
Stage 4
It's Not About the Models
Bob Wambach
VP, Market and Customer Insights
Stop calling it Artificial Intelligence. Today's models merely process Artificial Knowledge. Discover why redefining AI protects your brand from hallucinations and unlocks genuine engineering value.
Jobs that call for the skills explored in this talk.