Playable Ad Developer

As a Playable Ad Developer, you will oversee the full lifecycle of playable ad production-from early concepting to technical execution and deployment. You will work closely with our creative, design, and performance marketing teams to build highly engaging HTML5-based playable ads that showcase polished social casino gameplay and drive user acquisition at scale., * Develop high-quality, lightweight playable ads using HTML5, CSS3, and JavaScript.

• Build engaging interactive experiences using game frameworks such as Phaser.js or Pixi.js.
• Integrate creative assets (sprites, reels, animations, UI elements, etc.) to accurately replicate Vegas-style slot gameplay and other casino mechanics.
• Optimize playable ads for maximum performance, ensuring fast load times and smooth animation across devices, placements, and ad networks.
• Implement and troubleshoot integrations with major mobile ad network SDKs (e.g., Unity Ads, Google AdMob, ironSource).
• Support creative A/B testing through variations, refinements, and performance-driven adjustments.
• Collaborate with designers, motion artists, and performance teams to ensure playable ad concepts align with campaign goals.
• Stay up to date with mobile advertising trends, HTML5 game development best practices, and evolving platform requirements.

• Proven experience as a Playable Ad Developer, HTML5 Game Developer, or similar technical role.
• A strong portfolio showcasing playable ads, interactive demos, or lightweight HTML5 games.
• Strong proficiency in JavaScript, HTML5, and CSS3.
• Hands-on experience with at least one HTML5 game framework (Phaser.js, Pixi.js, or similar).
• Familiarity with technical specs and requirements of major mobile ad networks.
• Solid understanding of performance optimization techniques for mobile-focused web applications.
• Strong problem-solving skills, technical curiosity, and attention to detail.
• Excellent communication and collaboration abilities.

Preferred (Not Required)

• Experience with 2D animation tools such as Adobe Animate, Spine, or similar.
• Background in mobile game development, especially casual or casino genres.
• Experience with version control tools like Git.

At Medialicious, we’re a global growth marketing partner powering the expansion of fast-growing social gaming brands. Headquartered in Gibraltar, our mission is simple: lead the industry through deep expertise, ongoing innovation, and strategic scale. We partner with leading app developers and publishers to produce high-performing creative, and we’re now looking for a talented Playable Ad Developer to help us build engaging, interactive experiences for our clients in the social gaming space.