Senior CRM Specialist

I am delighted to support my client in the recruitment of a Senior CRM Specialist who will play a key role in maximising the value of the organisation’s CRM capability. The role will sit at the intersection of technology, data and commercial strategy, acting as a trusted advisor to stakeholders while owning the day-to-day management, optimisation and continuous improvement of the CRM platform. You will help improve data quality, user adoption and commercial effectiveness while supporting the evolution of the wider CRM strategy., * Take ownership of the CRM environment, ensuring it remains well managed, effective and aligned with the needs of the business.

• Work closely with teams across the organisation to understand challenges and translate them into practical CRM solutions.
• Champion data quality and governance, identifying opportunities to improve processes, consistency and the usability of information.
• Provide hands-on guidance and support to users, becoming a trusted point of contact for CRM-related queries and requirements.
• Help deliver enhancements across the platform, including system improvements, integrations, automation and emerging AI capabilities.
• Play an active role in shaping the future CRM roadmap, contributing ideas that improve customer engagement, business development and the overall use of data.

• Experience in professional services or white-collar background is essential.
• Experience in a B2B environment is essential.
• Solid experience working with CRM technology, ideally where the platform has been central to customer, client or business development activity.
• Good technical understanding of CRM systems, including data structures, integrations and how information moves between platforms.
• A track record of improving processes, systems or data quality, with a mindset focused on finding better and more efficient ways of working.
• Excellent communication and stakeholder management skills, with the ability to work comfortably with both technical and senior business audiences.
• Experience supporting users through training or change, alongside a genuine curiosity about how automation and AI can enhance CRM capability.