VodafoneThree - Marketing Engagement & Service Manager - SoHo, SME+

As the Marketing Engagement & Service Manager, you will shape and deliver customer engagement strategies for Small Business, Medium Business and Large Enterprise customers. Through targeted lifecycle communications, loyalty programmes and data-driven marketing, you will help maximise customer lifetime value, strengthen engagement, and enhance customer experience.

You will lead a team responsible for delivering high-quality marketing communications across multiple channels, including Email, SMS, MMS, App, Online and Direct Mail. You will also oversee the VeryMe and SME Business Rewards programmes, using customer insight and performance data to continuously improve campaign effectiveness and customer outcomes.

• Lead and develop a high-performing team made up of four direct reports, fostering collaboration, accountability and continuous improvement while creating an inclusive and positive team culture.
• Own the customer engagement strategy and communications roadmap for SME+ customers, delivering lifecycle marketing campaigns aligned to Customer Value Management (CVM) priorities and commercial objectives.
• Oversee the delivery and optimisation of loyalty and engagement programmes, including VeryMe and SME Business Rewards, to drive customer satisfaction, engagement and retention.
• Partner with stakeholders across the business including Marketing, Trading, Propositions, Brand, Legal, Customer Operations, Go-to-Market teams and VOIS Marketing Shared Services to plan and deliver customer initiatives.
• Use customer insight, analytics and testing to optimise targeting, contact strategies and campaign performance, ensuring a data-driven approach to decision-making.
• Manage campaign delivery from brief to execution, working with internal creative teams, shared services and external agencies to deliver high-quality communications on time and within budget.
• Provide clear performance reporting and recommendations, sharing insights with CVM, Trading and Sales teams to improve commercial outcomes, customer engagement and operational effectiveness.
• Ensure all customer communications are customer-centric, brand-aligned and compliant, delivering a consistent experience across all channels and supporting key business-wide communications, including annual price change activity.

• Experience within business-to-business (B2B) marketing, particularly within Small and Medium Business segments, is desirable.
• Experience leading and developing teams
• Strong project management skills, with the ability to manage multiple priorities and deliver results in a fast-paced environment.
• Experience developing and delivering customer-focused marketing campaigns across multiple communication channels.
• Experience using customer data, testing methodologies and performance metrics to optimise marketing activity.

Pulled from the full job description Employee discount Company pension Paid volunteer time, We care about our people’s success by offering great pay, bonuses, up to 28 days off plus bank holidays, and paid time for charity work. You can personalise our benefits for you and your family, like discounts, vouchers, a pension plan and loads more. We help with your career through our amazing learning tools and top-notch parental leave policies.

Need to Know

We are regulated by the Financial Conduct Authority and all offers of employment for this role are subject to background checks, including criminal (DBS) and financial checks to meet the regulators standards.

If you require any reasonable adjustments or have an accessibility request as part of your recruitment journey, for example, extended time or breaks in between online assessments, a sign language interpreter, or assistive technology, please refer to the Accessibility section of our Careers website (https://careers.vodafone.com/uk/reasonable-adjustments/) for guidance.

We use AI in different parts of our business to boost innovation, improve efficiency, and create new opportunities. We know many candidates use AI to fine-tune their CVs or prepare for interviews, but what we really care about is your unique experiences and achievements.

During the interview, we want you to rely on your own knowledge and skills to show us who you really are-your personality, creativity, and abilities. Above all, we’re looking for authenticity and can’t wait to get to know the real you.

We’re here to build a network the UK can count on - one that connects people, places and potential. Because no matter where you live, what your background is, or how you get online - we think everyone deserves the same chance to stay connected, and with VodafoneThree, that future’s being built - today.

We’re creating more than the UK’s best network. We’re helping close the digital divide, empower communities and drive meaningful progress.

We believe that everyone should feel they belong. Whoever you are and whatever your story, there’s space for you here. We’re building a workplace where different perspectives are welcomed, voices are heard, and everyone feels safe to show up as themselves.

You’ll join a team that genuinely cares - about each other, about our customers, and about the future we’re building. From day one, you’ll be welcomed, valued and encouraged to bring your whole self to work.

Why VodafoneThree

Join us and you’ll be at the heart of change. That means building responsibly, investing sustainably and creating opportunities that last.

We’re not just expanding connectivity; we’re reimagining what a connected nation looks like. With £11bn invested in 5G and digital infrastructure, your work will directly power businesses, services, and communities across the country.

You’ll work on real challenges, with real impact, across every corner of the country. Wherever you join us, whatever your role, you’ll be helping to build a future that works better for everyone.

We move at pace, because what we’re building matters - and we’re learning as we go. We’re proud of the progress we’ve made, but we’re just getting started.

Be a part of Vodafone UK Consumer team where creating and developing products, services and propositions is at the forefront. From the way we interact with our customers, to how we communicate in our campaigns and create data-driven propositions, this is where some of our best ideas are brought to life.