Senior Marketing Technology Manager

Vargos Digital Communications & Business Solutions Ltd
Manchester, UK
26 days ago
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Role details

Contract type
Permanent contract
Employment type
Full-time (> 32 hours)
Experience level
Expert
Compensation
£60,000.0 - £78,000.0
Working hours
Regular working hours
Job source

Tech stack

Data Analysis Business Systems Customer Data Management Data Transmissions Data Governance Automation of Marketing Microsoft Dynamics Salesforce.Com Systems Integration Cloud Platform System Adobe Hubspot

Job description

Vargos Digital Communications & Business Solutions Ltd is seeking an experienced Senior Marketing Technology Manager to lead marketing technology, automation, CRM, customer data, and digital campaign platforms.

The successful candidate will work across marketing, technology, data, and customer teams to improve marketing operations, automate customer journeys, and deliver measurable improvements in campaign performance and customer engagement., * Lead the company’s marketing technology and MarTech strategy

  • Manage CRM, marketing automation, email, analytics, and customer engagement platforms
  • Develop automated customer journeys, campaigns, workflows, and audience segmentation
  • Coordinate integrations between marketing, CRM, website, data, and business systems
  • Improve lead generation, conversion, personalisation, and customer lifecycle programmes
  • Monitor campaign performance, customer data, attribution, and marketing KPIs
  • Support implementation and optimisation of new marketing technologies
  • Manage technology vendors, agencies, platforms, and implementation partners
  • Work with marketing, digital, sales, technology, and customer-service teams
  • Support data governance, privacy, platform security, and marketing compliance

Requirements

  • Experience in marketing technology, CRM, digital marketing, marketing automation, or a related field
  • Good understanding of CRM and marketing automation platforms
  • Experience with customer journeys, email marketing, analytics, or campaign management
  • Familiarity with platforms such as Salesforce, HubSpot, Adobe, Microsoft Dynamics, or similar tools
  • Strong analytical, communication, project-management, and problem-solving skills
  • Ability to work effectively with marketing, technology, data, and commercial teams
  • Experience managing digital projects, vendors, or technology implementations is advantageous
  • Relevant degree or equivalent professional experience is preferred

Benefits & conditions

Pulled from the full job description

  • Flexitime
  • Company pension
  • Health & wellbeing programme
  • On-site parking

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