Product Owner SW CRM (SFDC)

1. Strategy & Product Vision

Define SFDC Roadmap: align the platform’s features and strategic vision with broader company goals (e.g., improving sales conversion rates, reducing customer churn, improving customer service CSAT scores)

Vendor & Ecosystem Management: evaluate third-party plugins, APIs, and app marketplace tools (e.g., AppExchange) to expand system capabilities cost-effectively

Value & ROI Measurement: track KPIs such as system adoption rates, workflow automation savings, pipeline accuracy, and customer resolution times to quantify platform ROI

1. Backlog Management & Sprint Execution

Backlog Prioritization: create, maintain, and prioritize the product backlog based on business value, technical effort, and user dependencies

User Story Creation: write detailed user stories, acceptance criteria, and process flows for developers, admin teams, and system architects

Agile Ceremonies: participate actively in sprint planning, daily standups, backlog grooming, sprint reviews, and retrospectives

Acceptance & Validation: test and sign off on completed features prior to production releases to ensure quality and specification compliance

1. Stakeholder & Cross-Functional Collaboration

Requirements Gathering: act as the main intake point for feature requests from Sales, Marketing, Customer Success, Finance, and IT

Conflict Resolution: balance competing departmental demands and establish clear prioritization criteria

Change Management: work with enablement teams to create training materials, document platform changes, and manage communication around updates

1. User Adoption & Operational Excellence

Workflow & Process Optimization: audit existing business processes to remove friction, automate routine tasks, and standardize lead-to-cash or support ticket lifecycles

Drive Platform Adoption: monitor active user metrics, identify low-adoption departments, and introduce training initiatives to improve software utilization

Feedback Loops: establish structured mechanisms (surveys, user groups) to collect ongoing feedback from end-users on platform usability

1. Data Architecture, Governance & Compliance

Data Quality & Integrity: maintain data cleanliness standards, deduplication logic, validation rules, and data hygiene schedules

System Integration Oversight: coordinate with enterprise architects to ensure seamless data flows between SFDC and the surrounding tech stack (ERP, marketing automation, customer support portals, data warehouses)

Security & Compliance: enforce role-based access control (RBAC), field-level security, and regional compliance requirements (e.g., GDPR, CCPA)

9-12 years Product Owner / SFDC product experience in enterprise SaaS environments certified Scrum PO preferred

Deep, hands-on SFDC platform expertise spanning: Funnel / Forecasting Renewals Entitlements Master Data WXP (Partner/Subscription ecosystem)

Broad domain flexibility comfortable ramping quickly on whichever SW CRM initiative the roadmap assigns

Deep hands-on with Salesforce (Sales Cloud Service Cloud flows configuration data model)

Delivered 2+ full PI cycles with measurable outcomes at ART level

Strong written and verbal communication comfort presenting to Director+ audience

Comfortable coordinating across distributed global teams (EMEA + AMS) flexible working hours