Senior Website Manager

• Lead the planning, development, and ongoing maintenance of the company’s website using content management systems such as WordPress.
• Optimize website content for search engines using SEO tools and techniques to improve organic visibility and rankings.
• Manage paid advertising campaigns across platforms like Google Ads (formerly Google AdWords) and Facebook Advertising to increase traffic and conversions.
• Implement and monitor conversion optimization strategies to enhance user engagement and maximize ROI on digital campaigns.
• Utilize web analytics tools such as Google Analytics, Google Tag Manager, and other marketing analytics platforms to track performance metrics, generate reports, and inform data-driven decisions.
• Coordinate with content creators to develop compelling content that aligns with SEO best practices and marketing goals.
• Oversee technical aspects of website management including HTML, CSS, and web analytics reporting to ensure optimal site performance.
• Manage social media advertising campaigns and social media management efforts to boost brand awareness and customer engagement.
• Collaborate with cross-functional teams on digital marketing campaign setup, performance marketing initiatives, and e-commerce strategies.
• Ensure website security, accessibility, and compliance with industry standards while continuously exploring new tools for website enhancement.

We are seeking an energetic and highly skilled Senior Website Manager to lead the development, optimization, and management of our digital presence. This pivotal role involves overseeing website performance, implementing innovative marketing strategies, and ensuring a seamless user experience across all digital platforms. The ideal candidate will possess a passion for digital marketing, technical proficiency, and a strategic mindset to drive engagement, conversions, and brand growth through dynamic website management., * Proven experience in website management with a strong understanding of content management systems like WordPress.

• Extensive knowledge of SEO tools, SEM (Search Engine Marketing), paid search marketing, and paid advertising campaign management.
• Proficiency in web development languages including HTML, CSS, along with experience in graphic design using Adobe Photoshop and Adobe Creative Suite.
• Strong background in digital marketing channels such as email marketing, social media marketing, Facebook Advertising, Google Ads campaigns, and marketing automation tools.
• Expertise in web analytics reporting using Google Analytics, Google Tag Manager, and other analytics platforms to measure campaign effectiveness.
• Demonstrated ability to manage multiple digital projects simultaneously while maintaining attention to detail.
• Technical proficiency in website optimization techniques focused on conversion rate improvement through A/B testing and user experience enhancements.
• Excellent communication skills with the ability to collaborate effectively across teams and stakeholders.
• B2B marketing experience is a plus; familiarity with e-commerce platforms is highly desirable.