Technical Lead

Salesforce Marketing Cloud (Journey Builder, Automation Studio, Email Studio) Campaign setup: trigger-based & batch journeys Multi-channel orchestration (email + integrations)

AI layer: AI-driven personalization & smart campaigns Predictive send-time optimization & behavior-based triggers

1. Data & Engineering

Strong SQL (segmentation, transformation, troubleshooting) Data extensions & data modeling (SFMC) Data pipelines: SFMC CDP APIs Integration experience (MuleSoft / API-based architecture)

AI layer: AI-enabled analytics & data exploration Data preparation for AI-driven targeting and insights

1. Platform & Architecture

SFMC architecture & governance Automation frameworks (Maestro, ADM, archetypes) API / microservices ecosystem understanding Orchestration engine / rules engine alignment Require broader platform mindset beyond Salesforce, including the ability to assess adjacent marketing automation, data, integration, orchestration, and analytics platforms.

AI layer: Integration with AI-driven decisioning systems (e.g., suggestion engines, next-best-action) Support for intelligent orchestration & automation

1. Operations & Support

Campaign monitoring & health checks Error handling & alerting Incident troubleshooting (root cause analysis) Deployment & release coordination Manage and coordinate Indegene delivery activities, including follow-ups, issue resolution, validation of solutions, and quality of outputs Provide consultation and technical guidance to Shri Ajvalia as needed

AI layer: AI-supported monitoring & optimization Data-driven performance insights & recommendations

Functional Expertise

Campaign automation & scaling (global US/local) Consent, compliance & governance validation Data quality & segmentation logic Journey optimization & personalization Cross-team alignment (IT + Marketing + Product)

Senior Marketing Automation Expert with 5+ years of hands-on experience, ideally SFMC-focused but able to evaluate the broader marketing technology ecosystem Strong mix of campaign execution + data engineering + architecture Works across IT, Marketing, Product, and DevOps teams, Strong business IT translator Comfortable working across stakeholders located in East Coast US, India, and Germany Working hours must include some overlap with US East Coast hours to support collaboration, even if the role is not fully aligned to US hours Hands-on but also strategic mindset Works in consulting + execution hybrid role

Must demonstrate strong soft skills, including stakeholder management, clear communication, proactive problem-solving, and the ability to translate technical topics into business-relevant recommendations

Other Requirements

Senior Marketing Automation Expert with 5+ years of hands-on experience SFMC expert with broader platform mindset beyond Salesforce Strong SQL / data mindset and integration + API experience Understanding of compliance, governance, automation, and orchestration platforms Able to manage Indegene and provide consultation to Shri Adjvalia Available for approximately 75% time commitment with overlap to US East Coast working hours Strong soft skills for cross-regional stakeholder collaboration across East Coast US, India, and Germany Exposure to AI-driven marketing / analytics