Consumer Insights Analyst

The Consumer Insights Analyst will support Wingstop’s strategic growth agenda by helping generate actionable consumer insights through quantitative and qualitative research. This role is responsible for the day-to-day execution of research projects, including survey programming, data collection management, data analysis, and reporting.

Working closely with the Consumer Insights team and cross-functional business partners, this individual will leverage primary research, syndicated data, and DIY research platforms to answer key business questions and support decision-making across the organization.

The ideal candidate is intellectually curious, detail-oriented, analytically minded, and eager to develop expertise in consumer insights and market research. This role offers the opportunity to gain hands-on experience across a variety of research methodologies and business challenges while contributing to high-impact initiatives.

• Support the execution of consumer research projects from beginning to end, including project setup, fieldwork management, data analysis, and reporting
• Program, test, and launch surveys using platforms such as Qualtrics, Zappi, YouGov, and other research tools
• Monitor fieldwork and data collection to ensure quality, timelines, and sample targets are achieved
• Analyze quantitative survey data and qualitative research findings to identify meaningful insights and business implications
• Develop PowerPoint reports and presentations that summarize research findings in a clear, concise, and actionable manner
• Support custom and turnkey research studies across a variety of business needs
• Assist with ongoing brand health tracking and other recurring measurement programs
• Partner with internal stakeholders across Marketing, Digital, Innovation, Operations, and other functions to support research requests
• Help manage focus groups, online communities, interviews, and sensory/taste testing studies
• Conduct secondary research and competitive analysis to provide additional context and insights as needed
• Maintain research documentation, project files, and insights repositories
• Stay current on consumer insights methodologies, tools, and industry best practices
• Other duties as assigned

• Strong interest in consumer behavior, market research, and data-driven decision making
• Familiarity with quantitative and qualitative research methodologies
• Experience working with survey data and/or qualitative research data
• Ability to analyze data and identify clear, actionable insights
• Strong attention to detail and commitment to data quality
• Excellent written, verbal, and presentation skills
• Strong organizational skills with the ability to manage multiple projects simultaneously
• Comfortable working in a fast-paced, collaborative environment
• Naturally curious with a desire to continuously learn and grow
• Proactive, resourceful, and willing to take ownership of projects
• Experience with DIY research platforms is strongly preferred
• Experience creating PowerPoint presentations and communicating research findings to stakeholders
• Restaurant, foodservice, or CPG project management research experience is a plus
• Bachelor’s degree in Market Research, Marketing, Psychology, Sociology, Consumer Behavior, Business Analytics, Statistics, or a related field required
• 3+ years of professional experience in consumer insights, market research, marketing analytics, or related field

WHO YOU ARE

No job is too small. You recognize that the real work happens in the restaurants, and everything we do should support their success. You stay humble, roll up your sleeves, and always look for ways to help. You learn from others and contribute wherever you can.

You care deeply about doing great work and driving results. You’re curious, ask questions, and seek out opportunities to improve. You don’t just point out problems-you bring solutions, ideas, and perspectives that move the team forward.

You take full responsibility for your work and see things through to completion. You aren’t afraid to fail because you know that failure is a part of learning and growth. You take action, move fast, and keep pushing forward.

You lead with empathy, respect, and emotional intelligence. You collaborate effectively, fostering a culture of trust and constructive feedback. You understand the importance of teamwork and ensure that your actions build others up rather than break them down.

You push yourself and others to be better. You embrace healthy conflict, knowing that great ideas and strong teams emerge from honest, constructive conversations. You believe that leaders create leaders and are committed to fostering a culture of growth, challenge, and continuous improvement.

Pulled from the full job description Pet insurance Paid parental leave Employee stock purchase plan AD&D insurance Parental leave Health insurance Vision insurance, FLAVOR PERKS:

• Unlimited paid time off for exempt employees
• One paid volunteer day of your choice
• Competitive bonus structure for eligible roles
• Team member stock purchase plan
• Health savings or flexible spending account options
• 401k - (dollar for dollar on the first 3% and then 50 cents on the dollar for the next 2% for team member contributions up to 5% of eligible compensation)
• Comprehensive medical, dental, and vision benefits
• Basic life and AD&D insurance provided
• Pet insurance
• Education Assistance
• Wellness reimbursement program
• Paid maternity and paternity leave

FUN IS THE BEST FLAVOR:

• Lunch provided every Tuesday and Thursday in office
• Discount on Wingstop gift cards
• Onsite game room

We’re not in the wing business. We’re in the flavor business. It’s been our mission to Serve the World Flavor since we first opened in 1994, and we’re just getting started. 1997 saw the opening of our first brand partner operated Wingstop location, and by 2002 we had served the world one billion wings. It’s flavor that defines us and has made Wingstop one of the fastest growing brands in the restaurant industry.

Above all else - our success is largely due to our people and our core values, or what we call The Wingstop Way of being entrepreneurial, service-minded, fun, and authentic. We believe having a strong people foundation centered on these collective values creates a crave-worthy culture and talented team, as well as ensures our brand is poised for accelerated growth. We all win together.