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Cappuccino with HR • Sep 23, 2025

Why Developers Don't Care About Your Employer Brand and How to Fix it

Rudi Bauer , Chris Heilmann , Ivana Spiridonovic

Developers see right through superficial perks and corporate buzzwords. Ditch the forced marketing and discover how radical transparency and real engineering challenges actually attract top technical talent.

Starting at 3:42 · Watch from the beginning

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Matching moments

3:24 min

Shaping authentic employer branding for technical talent

Rudi Bauer Rudi Bauer +1 · Cappuccino with HR

1:19 min

Improving employer branding through specialized developer relations roles

Rudi Bauer Rudi Bauer +1 · Cappuccino with HR

4:20 min

Establishing a credible employer brand footprint

Rudi Bauer Rudi Bauer +2 · Cappuccino with HR

4:01 min

Experience requirements and empathy in developer relations

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1:49 min

The pitfall of hiring external influencers for developer relations

Chris Heilmann Chris Heilmann · World Congress 2024

1:51 min

Improving talent acquisition and product adoption via developer relations

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