Lead, Business Intelligence

Royal Caribbean Group

Miami, FL, United States

9 days ago

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Role details

Contract type

Permanent contract

Employment type

Full-time (> 32 hours)

Experience level

Expert

Experience required

5 years minimum

Working hours

Regular working hours

Job source

www.indeed.com

Tech stack

Adobe Analytics HTML JavaScript (Programming Language) A/B Testing Business Analytics Applications Data Analysis Cascading Style Sheets (CSS) Data Integrity Software Debugging Digital Data Standard Sql Data Streaming

+9 more

Tag Management Web Analytics Web Platforms Adobe Target Data Strategy Data Layers Information Technology Tealium Front End Software Development

Job description

This role owns the end-to-end lifecycle of web analytics implementation for digital properties ensuring accurate data capture seamless integration and continuous optimization of analytics solutions, Lead the design development

and deployment of analytics tagging solutions across digital platforms - Accountable Collaborate with product marketing
and engineering teams to gather and translate business requirements into technical specifications - Consulted / Responsible
Maintain and enhance the web data layer to support scalable tracking and integrations - Responsible Implement and support analytics platforms (Adobe Analytics Adobe Target
Tealium) ensuring proper integration and data flow - Responsible
Develop and execute QA processes (manual and automated) to validate tagging accuracy and data integrity - Accountable
Support A/B testing and personalization initiatives through proper technical implementation and measurement alignment - Responsible
Integrate behavioral data with CDPs and media platforms to enable attribution and audience activation - Responsible Drive tagging governance documentation
and process improvements across teams - Accountable Manage multiple analytics implementation projects
prioritizing work to meet business deadlines - Accountable
Provide clear documentation and stakeholder communication regarding implementations and updates - Responsible

Requirements

5-8+ years of experience in web analytics implementation and digital data capture Strong expertise with Adobe Analytics Nice to have ( Adobe Target
and Tealium ) Deep knowledge of JavaScript data layer architecture tag management systems
and pixel tracking
Experience translating business requirements into technical tagging specifications

Hands-on experience with QA methodologies debugging tools

and validation processes Familiarity with CDPs CRM integrations
and cross-channel data strategies Working knowledge of SQL and front-end technologies (HTML CSS
JavaScript) Strong analytical problem-solving
and communication skills Bachelor’s degree in a related field (Computer Science Analytics Marketing
or similar)

Benefits & conditions

Journey with us! Combine your career goals and sense of adventure by joining our exciting team of employees Royal Caribbean Group is pleased to offer competitive compensation and benefits package and excellent career development opportunities each offering unique ways to explore the world