Lead, Business Intelligence

This role owns the end-to-end lifecycle of web analytics implementation for digital properties ensuring accurate data capture seamless integration and continuous optimization of analytics solutions, Lead the design development

• and deployment of analytics tagging solutions across digital platforms - Accountable Collaborate with product marketing
• and engineering teams to gather and translate business requirements into technical specifications - Consulted / Responsible
• Maintain and enhance the web data layer to support scalable tracking and integrations - Responsible Implement and support analytics platforms (Adobe Analytics Adobe Target
• Tealium) ensuring proper integration and data flow - Responsible
• Develop and execute QA processes (manual and automated) to validate tagging accuracy and data integrity - Accountable
• Support A/B testing and personalization initiatives through proper technical implementation and measurement alignment - Responsible
• Integrate behavioral data with CDPs and media platforms to enable attribution and audience activation - Responsible Drive tagging governance documentation
• and process improvements across teams - Accountable Manage multiple analytics implementation projects
• prioritizing work to meet business deadlines - Accountable
• Provide clear documentation and stakeholder communication regarding implementations and updates - Responsible

• 5-8+ years of experience in web analytics implementation and digital data capture Strong expertise with Adobe Analytics Nice to have ( Adobe Target
• and Tealium ) Deep knowledge of JavaScript data layer architecture tag management systems
• and pixel tracking
• Experience translating business requirements into technical tagging specifications

Hands-on experience with QA methodologies debugging tools

• and validation processes Familiarity with CDPs CRM integrations
• and cross-channel data strategies Working knowledge of SQL and front-end technologies (HTML CSS
• JavaScript) Strong analytical problem-solving
• and communication skills Bachelor’s degree in a related field (Computer Science Analytics Marketing
• or similar)

Journey with us! Combine your career goals and sense of adventure by joining our exciting team of employees Royal Caribbean Group is pleased to offer competitive compensation and benefits package and excellent career development opportunities each offering unique ways to explore the world