Adobe Marketo Consultant

Lead end-to-end Adobe Marketo Engage implementation, administration, and optimization.

• Design and execute multi-channel marketing campaigns, nurture programs, and lead lifecycle management.

• Develop and maintain smart campaigns, email programs, landing pages, forms, and engagement programs.

• Integrate Marketo with CRM platforms such as Salesforce, Dynamics 365, or other MarTech tools.

• Manage lead scoring, segmentation, personalization, and marketing automation workflows.

• Monitor campaign performance, analyze marketing metrics, and provide actionable insights.

• Ensure data quality, governance, compliance, and best practices across Marketo instances.

• Collaborate with marketing, sales, analytics, and technology teams to drive business outcomes.

• Troubleshoot Marketo issues and provide platform support and enhancements.

• Mentor team members and act as the SME for Adobe Marketo solutions..

Strong expertise in Marketo programs, smart campaigns, lead scoring, and reporting.

• Experience with Salesforce CRM integration and API-based integrations.

• Knowledge of email marketing, demand generation, lead management, and campaign analytics.

• Strong stakeholder management, communication, and leadership skills.

Must-Have Skills:

• Adobe Marketo Consultant
• Adobe Marketo Engage
• Smart Campaigns
• Marketo / Marketing Automation
• Lead Scoring