Social Media Specialist Full Time; Varied Shift

This position will be responsible for two properties Harrah’s Cherokee Casino Resort & Harrah’s Cherokee Valley River Casino & Hotel. Manage social media accounts including content creation, ad design and placement. Maintains websites and their interface with Caesars Rewards Mobile App.. Assists with digital advertising ad design and placement., * Endorse the business objectives, ethics and values of Caesars Entertainment in accordance with the Code of Commitment and Mission, Vision and Values

• Develop and enhance company’s online presence through social media, website and Caesars Rewards Mobile App including posts, account management and ad placement
• Ensure up to date and accurate information
• Create social media content matrices/calendars to organize organic and advertising content by platform
• Write copy to be used in social media including posts and promotions
• Work closely with Caesars Advertising Media Manager to place digital ads aligning with marketing goals and objectives
• Take or obtain high quality digital photographs appropriate for use on various media platforms
• Ensure all images meet brand guidelines and regulatory requirements
• Resize and edit images as needed to meet each social media platforms specifications and for maximum effectiveness considering the unique needs and users for each platform and campaign
• Request creative design for content and ads, work closely with vendors and the internal design team to ensure timelines and creative standards are met
• Review design proofs to ensure regulatory compliance
• Monitor social media conversations which mention the company and respond appropriately
• Post original and shared content on social media platforms in compliance with current best practices and the social media strategy
• Create custom social media audiences and support the development of demographic targeting lists to support the social media advertising campaigns
• Coordinate promotions and offers with other members of the Marketing Department and provide social media support for campaigns including advertising as appropriate
• Monitor effectiveness of content, campaigns and advertising on each platform considering engagement, reach, account growth and return on advertising investment
• Encourage reviews of the company online while adhering to policies and guidelines of review sites
• Prepare reports to demonstrate results of social media and review management, and meet regulatory requirements
• Maintain up-to-date working knowledge of social media and review platforms by participating in trainings
• Participative member of the team by volunteering and being involved in projects, committees, and task force by providing input and suggestions
• Proactive with incidents and issues ensuring resolution with employees
• Conduct special projects
• Other duties as required to deliver excellent service to internal and external customers
• Adhere to regulatory, departmental and company policies/procedures in an ethical manner

• High school diploma or GED required
• One year marketing experience required
• One year experience managing multiple professional social media accounts simultaneously required
• One year experience managing social media advertising campaigns on Facebook and Twitter required
• Valid driver’s license required
• Must demonstrate the following essential knowledge and skills:
• Proficient in the use of Windows based office software including but not limited to Microsoft Office, Word, Excel, PowerPoint and Outlook
• Proficient in use of Facebook, Twitter, Instagram, Pinterest and LinkedIn for business marketing
• Proficient in the use of a digital SLR camera for taking professional photos and videos
• Proficient in graphic design for social media graphics, banners, memes and photo editing
• Neat, professional appearance with excellent personal hygiene
• Ability to work independently
• Organization and time management skills
• Proven excellent oral communication skills
• Organization and time management skills
• Deadline oriented
• Attention to detail
• Professional written and verbal presentation skills

PHYSICAL, MENTAL, AND ENVIRONMENTAL DEMANDS:

• Must be able to operate in stressful situations
• Must be able to attend to multiple tasks simultaneously
• Must be physically mobile with reasonable accommodations
• Must be able to respond to visual and aural cues
• Must be able to lift up to 25 pounds and carry up to 5 pounds
• Must have the manual dexterity and coordination to operate office equipment, including computers, fax machine and photo copier
• Must be able to work at a fast pace and in stressful situations
• Must be able to read, write, speak and understand English
• Must be able to stoop, bend, reach, kneel, twist and grip items
• Must be able to tolerate areas containing varying noise and temperature levels, illumination, vibration, crowds, and air quality including secondhand smoke
• Must be able to work a flexible schedule including weekends, evenings and holidays

Pulled from the full job description

• Referral program
• 401(k)
• Health insurance
• Paid time off
• Employee discount
• Vision insurance
• Dental insurance, * 401(k)
• Dental insurance
• Employee discount
• Flexible spending account
• Health insurance
• Paid time off
• Referral program
• Vision insurance