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World Congress 2024 • Aug 20, 2024 • Session details

Winning talents through play - Corporate Gaming with AKEYI

Julian Holtstiege

What if finding a job didn't hurt? Discover how replacing the daunting apply button with frictionless mini-games turns fleeting candidate interactions into highly focused engagement.

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#1 about 2 min

The necessity of gamification in competitive candidate markets

Demographic shifts and an employee-driven market require organizations to differentiate their hiring strategies.

#2 about 3 min

Shifting from traditional applications to interactive candidate play

Replacing generic job listings and intimidating forms with interactive organizational tours lowers application hesitation.

#3 about 3 min

Designing accessible and engaging recruitment mini-games

Simple, colorful games reduce process complexity while capturing candidate attention better than conventional corporate photos.

#4 about 3 min

Simulating workplace tasks through entry-level simulation quests

Role-playing everyday job scenarios builds early relationship trust and introduces candidates to the workplace environment.

#5 about 2 min

Integrating gamification without deep applicant tracking interfaces

Redirecting successful players to standard online career pages avoids sensitive data privacy and IT security concerns.

#6 about 2 min

Removing entry friction with instant-play web applications

Utilizing QR codes linked to performant web apps removes the need for mobile app downloads or email registrations.

#7 about 4 min

Increasing candidate interaction time at hiring events

Interactive gamification extends candidate attention spans to five minutes compared to fleeting seconds on standard advertisements.

#8 about 5 min

Marketing recruitment games across digital and physical channels

Organizations can promote interactive hiring tools through social media reels, external portals, physical postcards, and custom arcade units.

#9 about 5 min

Overcoming traditional corporate reservations toward recruitment gamification

Both traditional organizations and applicant pools respond positively when interactive hiring scenarios reflect real corporate boundaries.

#10 about 2 min

Balancing customizable templates with positive user hiring experiences

Offering both standardized frameworks and bespoke game designs ensures applicants navigate interactive assessments without feeling defeated.

Matching moments

1:31 min

Predicting the gamified future of talent acquisition pipelines

Malcolm Myers Malcolm Myers · WWC 2024

4:23 min

Connecting workplace experience investments to talent acquisition success

Rudi Bauer Rudi Bauer +2 · Cappuccino with HR

2:47 min

Applying user experience design principles to candidate journeys

Rudi Bauer Rudi Bauer +1 · Cappuccino with HR

3:07 min

Adapting recruitment for modern technical talent

Rudi Bauer Rudi Bauer +2 · Cappuccino with HR

3:12 min

Navigating the influx of ai-generated applications

Rudi Bauer Rudi Bauer +2 · Cappuccino with HR

4:14 min

Examining AI recruitment implementations in major talent platforms

Malcolm Myers Malcolm Myers · WWC 2024

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