HCP CRM CAMPAIGN OPERATIONS PROJECT MANAGER

We are seeking an HCP CRM Campaign Operations Project Manager to take responsibility for the day-to-day management, oversight, and optimization of Healthcare Professional (HCP) 1:1 marketing programs. Reporting to the Associate Director of Campaign Operations, this role ensures the flawless execution of complex brand CRM engagements within a digital lab environment.

In this position, you will serve as the operational anchor for targeted multi-channel campaigns, bridging the gap between brand strategy and technical execution. You will monitor program performance, streamline campaign deployment workflows, and maintain the highest standards of data integrity and regulatory compliance unique to healthcare communications., Project Oversight & Execution

• Manage day-to-day oversight of medium-to-high complexity brand CRM engagements.
• Develop and maintain project plans, timelines, proofing checklists, and status reports.
• Maintain “minute-by-minute” knowledge of all work in progress to identify risks and mitigate issues.
• Document change requests and communicate timeline implications to all stakeholders.

Optimization & Strategy

• Review campaign performance and identify optimization opportunities to meet brand goals.
• Monitor engagement levels and proactively recommend strategies to increase performance.
• Conduct quarterly campaign audits and review Service Level Agreements (SLAs) with leadership.
• Prepare quarterly business reviews for brand and omnichannel leaders.

Collaboration & Process Improvement

• Partner with cross-functional and agency teams to capture requirements, gain approvals, and verify data elements.
• Seek standardization, automation, and process improvements to deliver “faster, better, cheaper” results year-over-year.
• Identify root causes of issues with external partners and recommend corrective actions.
• Participate in the planning process with brands to track campaign activity and manage resources.

Do you have experience in Stakeholder management?, Do you have a Bachelor’s degree?, * CRM & Email Marketing: Proven experience in CRM/Email; background in the pharmaceutical industry (including familiarity with Med/Reg processes and systems like Veeva Promomats) is highly preferred.

• Account & Client Management: Strong communication and presentation skills to manage stakeholder expectations effectively.
• Data-Driven Insights: Experience pulling and driving strategic insights from campaign performance data.
• Project Management Tools: Proficiency in SmartSheet or Asana.
• Agency Background: Prior experience working within a marketing or interactive agency is a plus.
• Education: Bachelor’s Degree in Business, Marketing, or equivalent experience.
• Experience: * 3-5 years in Database Marketing, CRM, Email, or 1:1 Marketing.
• Minimum 3 years of hands-on experience in client service or account management.
• Technical Skills: * Excellent knowledge of Microsoft Office (Word, Excel, PowerPoint, Outlook).
• Analytical ability to identify program issues and optimization trends.
• Soft Skills: * Ability to lead multiple projects simultaneously in a fast-paced environment.
• Enthusiastic, solution-oriented attitude toward new challenges.
• Interpersonal skills to align with diverse team members.

Pulled from the full job description

• AD&D insurance
• 401(k)
• Health insurance
• Vision insurance
• Dental insurance
• Life insurance
• Disability insurance