Senior Manager Marketing Data Analytics & Insights

Help shape the future of one of the world’s leading media and entertainment businesses through the power of data.

This is a strategic marketing insights leadership role where you’ll partner with senior stakeholders across Streaming, Marketing, Commercial, Product and Technology to transform complex customer, brand and media data into actionable insights that drive audience growth, marketing effectiveness and commercial performance.

What you’ll do

• Define and deliver marketing measurement and insight strategies that support business and growth objectives.
• Translate complex data into clear, compelling and commercially focused recommendations for senior stakeholders.
• Develop KPI frameworks, executive dashboards and performance reporting across brand, customer and media activity.
• Evaluate the effectiveness of paid, owned and earned marketing campaigns to optimise investment decisions.
• Lead analysis of customer behaviour, audience engagement and content performance to identify growth opportunities.
• Partner with Marketing, Analytics, BI and Data Engineering teams to deliver scalable insight solutions.
• Present insight-led narratives that influence strategic decision-making across the organisation.
• Champion a data-driven culture and best practice in marketing measurement, attribution and performance analytics.

• Proven experience leveraging marketing technology, marketing data analysis and data visualisation platforms to drive insight and decision-making, including tools such as Tableau and Datorama.
• Strong experience working with paid and organic media platform data, including campaign performance analysis, optimisation and marketing effectiveness measurement.
• Experience designing, managing or interpreting brand tracking programmes, with the ability to translate brand health metrics into actionable recommendations.
• Strong understanding of statistical methods and analytical techniques, including correlation analysis, regression modelling and hypothesis testing.
• Significant experience in Marketing Analytics, Customer Insights, Media Effectiveness, Business Intelligence or a related field.
• Strong commercial acumen and exceptional stakeholder management skills, with the ability to influence senior audiences.
• Advanced SQL skills and experience with BI and analytics platforms such as Tableau, Power BI, Looker or similar tools.
• A proven track record of translating complex data into clear, compelling narratives and recommendations that drive business outcomes.
• Experience developing KPI frameworks, measurement strategies and executive reporting for marketing and commercial stakeholders.
• Experience with Python, R or cloud-based analytics platforms is advantageous.